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Financial Justification for the Use of Innovative Digital Marketing Tools
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References

  • 2021Digital economy: An innovation driver for total factor productivity1,201 cited
  • 2018Customer engagement through omnichannel retailing: The effects of channel integration quality331 cited
  • 2020Ethics of Authenticity: Social Media Influencers and the Production of Sponsored Content272 cited
  • 2023Enhancing Customer Loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data Technologies: Improving Customer Satisfaction, Engagement, Relationship, and Experience209 cited
  • 2019Transitions towards omni-channel retailing strategies: a business model perspective179 cited
  • 2018The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation136 cited
  • 2019Digital consumer culture and digital acculturation120 cited
  • 2022Influencer marketing effectiveness: the mechanisms that matter110 cited
  • 2023Strategic use of social media in marketing and financial performance: The B2B SME context104 cited
  • 2020An empirical analysis of social media usage, political learning and participation among youth: a comparative study of Indonesia and Pakistan73 cited
  • 2018Technology in the 21st century: New challenges and opportunities73 cited
  • 2022Making obsolescence obsolete: Execution of digital transformation in a high-tech manufacturing SME62 cited
  • 2022Examining the drivers of marketing innovation in SMEs62 cited

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  • 2020The role of continuous trust in usage of online product recommendations58 cited
  • 2024Digital Marketing in the Survival and Growth Strategies of Small and Medium-Sized Businesses During the War in Ukraine28 cited
  • 2020To look tasty, let's show the ingredients! Effects of ingredient images on implicit tasty–healthy associations for packaged products28 cited
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