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Business Analytics in Customer Lifetime Value: An Overview Analysis
16 references·0 citing·49 second hop
Business Analytics in Customer Lifetime Value: An Overview Analysis (2024)Business Analytics in Customer Lifetime V…Prescriptive analytics: Literature review and research challenges (2019)Prescriptive analytics: Liter…A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees (2018)A new hybrid classification a…Parasocial relationship effects on customer equity in the social media context (2016)Parasocial relationship effec…Harvesting big data to enhance supply chain innovation capabilities: An analytic infrastructure based on deduction graph (2015)Harvesting big data to enhanc…Business Intelligence and Analytics: Systems for Decision Support (2014)Business Intelligence and Ana…Beyond the hype: Big data concepts, methods, and analytics (2014)Beyond the hype: Big data con…Increasing customer equity of luxury fashion brands through nurturing consumer attitude (2011)Increasing customer equity of…Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study (2011)Estimating customer lifetime …Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty (2009)Cluster analysis using data m…Modeling churn using customer lifetime value (2008)Modeling churn using customer…Knowledge discovery on RFM model using Bernoulli sequence (2008)Knowledge discovery on RFM mo…Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression (2007)Segmentation approaches in da…Customer Lifetime Value Measurement (2007)Customer Lifetime Value Measu…Customer lifetime value research in marketing: A review and future directions (2002)Customer lifetime value resea…The Crm Handbook: A Business Guide to Customer Relationship Management (2001)The Crm Handbook: A Business …Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…Competing on Analytics: The New Science of Winning (2007)Big data: the management revolution. 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(1987)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)An evaluation of divergent perspectives on customer relationship management: Towards a common understanding of an emerging phenomenon (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating Enduring Customer Value (2016)Strategic database marketing (1994)A review of the application of RFM model (2010)Customer segmentation of multiple category data in e-commerce using a soft-clustering approach (2010)Customer churn prediction in the online gambling industry: The beneficial effect of ensemble learning (2013)Optimal Selection for Direct Mail (1995)An LTV model and customer segmentation based on customer value: a case study on the wireless telecommunication industry (2003)Comparison of supervised machine learning techniques for customer churn prediction based on analysis of customer behavior (2017)LRFMP model for customer segmentation in the grocery retail industry: a case study (2017)Principles of Marketing (1972)Brand Loyalty Vs. Repeat Purchasing Behavior (1973)The Commitment-Trust Theory of Relationship Marketing (1994)A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy (2004)Valuing Customers (2004)Big data: The next frontier for innovation, competition, and productivity (2011)Business Intelligence and Analytics: From Big Data to Big Impact (2012)Data quality management, data usage experience and acquisition intention of big data analytics (2014)Critical analysis of Big Data challenges and analytical methods (2016)Machine learning on big data: Opportunities and challenges (2017)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Social Learning Theory. 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References

  • 2014Beyond the hype: Big data concepts, methods, and analytics4,222 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 2002Customer lifetime value research in marketing: A review and future directions583 cited
  • 2018A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees529 cited
  • 2019Prescriptive analytics: Literature review and research challenges501 cited
  • 2001The Crm Handbook: A Business Guide to Customer Relationship Management432 cited
  • 2015Harvesting big data to enhance supply chain innovation capabilities: An analytic infrastructure based on deduction graph423 cited
  • 2008Knowledge discovery on RFM model using Bernoulli sequence331 cited
  • 2007Segmentation approaches in data-mining: A comparison of RFM, CHAID, and logistic regression307 cited
  • 2016Parasocial relationship effects on customer equity in the social media context229 cited
  • 2009Cluster analysis using data mining approach to develop CRM methodology to assess the customer loyalty227 cited
  • 2008Modeling churn using customer lifetime value187 cited
  • 2007Customer Lifetime Value Measurement187 cited
  • 2014Business Intelligence and Analytics: Systems for Decision Support185 cited

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  • 2011Estimating customer lifetime value based on RFM analysis of customer purchase behavior: Case study182 cited
  • 2011Increasing customer equity of luxury fashion brands through nurturing consumer attitude162 cited
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