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Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions
16 references·0 citing·44 second hop
Scarcity in luxury brand digital communication: unveiling its effect on consumer perceptions (2024)Scarcity in luxury brand digital communic…Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (2020)Unpacking the relationship be…The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic (2019)The mechanism by which social…Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media marketing effort…S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM (2016)S-D logic–informed customer e…The effect of social media communication on consumer perceptions of brands (2014)The effect of social media co…Online brand community engagement: Scale development and validation (2014)Online brand community engage…Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction (2014)Fostering Consumer–Brand Rela…Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites (2013)Motivations and Antecedents o…Managing Brands in the Social Media Environment (2013)Managing Brands in the Social…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust (2005)Effects of consumer perceptio…Uses and Gratifications Theory and E-Consumer Behaviors (2002)Uses and Gratifications Theor…Consumers' Need for Uniqueness: Scale Development and Validation (2001)Consumers' Need for Uniquenes…Dimensions of Consumer Expertise (1987)Dimensions of Consumer Expert…Knowledge and Human Interests. (1973)Knowledge and Human Interests.Knowledge and Human Interests (1968)Knowledge and Human InterestsEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Fostering Parasocial Relationships with Celebrities on Social Media: Implications for Celebrity Endorsement (2017)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs (2020)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Possessions and the Extended Self (1988)Measurement of Consumer Susceptibility to Interpersonal Influence (1989)The Sacred and the Profane in Consumer Behavior: Theodicy on the Odyssey (1989)Hedonic shopping motivations (2003)Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques1 (2011)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)ASPECTS OF THE THEORY OF SYNTAX (1964)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Human Inference: Strategies and Shortcomings of Social Judgment. 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The challenges and opportunities of Social Media (2009)Influencers on Instagram: Antecedents and consequences of opinion leadership (2018)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)The Strength of Weak Ties (1973)Foundations of social theory (1990)Basics of Qualitative Research (1992)Toward a theory of customer engagement marketing (2016)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (2020)Introduction: epistemic communities and international policy coordination (1992)The Argumentative Turn in Policy Analysis and Planning (1993)Seizing the Middle Ground: (1997)Are social media replacing traditional media in terms of brand equity creation? (2012)A stage to engage: Social media use and corporate reputation (2014)Measuring Consumers’ Engagement With Brand-Related Social-Media Content (2016)Real-izing information systems: critical realism as an underpinning philosophy for information systems (2004)The elephant in the living room: or extending the conversation about the politics of evidence (2009)Morphogenesis versus structuration: on combining structure and action 1 (2010)
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References

  • 1968Knowledge and Human Interests4,688 cited
  • 1987Dimensions of Consumer Expertise4,373 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2001Consumers' Need for Uniqueness: Scale Development and Validation1,789 cited
  • 2016Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior1,432 cited
  • 2016S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM1,000 cited
  • 2014Fostering Consumer–Brand Relationships in Social Media Environments: The Role of Parasocial Interaction971 cited
  • 2014The effect of social media communication on consumer perceptions of brands944 cited
  • 2013Managing Brands in the Social Media Environment918 cited
  • 1973Knowledge and Human Interests.896 cited
  • 2005Effects of consumer perceptions of brand experience on the web: brand familiarity, satisfaction and brand trust750 cited
  • 2019The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic746 cited
  • 2014Online brand community engagement: Scale development and validation598 cited
  • 2013Motivations and Antecedents of Consumer Engagement With Brand Pages on Social Networking Sites

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550 cited
  • 2020Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience382 cited
  • 2002Uses and Gratifications Theory and E-Consumer Behaviors363 cited
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