Effect of business intelligence on organizational competitiveness- exploring the mediation of technology anxiety

Abstract

Complying with the fourth industrial revolution, business intelligence plays a vital role in the organization’s capacity to compete with rivals. The study attempted to explore the influences of business intelligence on the firms’ competitiveness with the intervention of technology anxiety. The survey was conducted on ICT-based startups in Bangladesh from 156 respondents. The data was gathered using purposive and snowball sampling. A Structural Equation Model (SEM) was drawn, and the results were calculated employing the SmartPLS. The analysis showed a highly negative influence of technology anxiety on competitiveness but there were no substantial effects of technology anxiety found on the association between business intelligence and competitiveness. This study will aid managers to reduce the barrier of technology anxiety through the organized use of business intelligence. In addition, future researchers will be able to use this investigation to identify other influential factors that might have a substantial effect on firms’ competitiveness.

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