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SMEs and digital marketing: A perspective of behavioral reasoning theory
16 references·1 citing·40 second hopsampled
SMEs and digital marketing: A perspective of behavioral reasoning theory (2024)SMEs and digital marketing: A perspective…The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs) (2024)The empirical study of digita…Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence in Emerging Countries? (2023)Digital Technology Adoption i…Promoting tourism business through digital marketing in the new normal era: a sustainable approach (2022)Promoting tourism business th…Drivers of Mobile Payment Services Adoption: A Behavioral Reasoning Theory Perspective (2022)Drivers of Mobile Payment Ser…Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator (2022)Determinants of SME’s Social …Artificial intelligence in public services: When and why citizens accept its usage (2022)Artificial intelligence in pu…Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective (2021)Impact of Green Consumption V…Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research (2021)Digital marketing in SMEs via…Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study (2020)Blockchain Technology Adoptio…Digital marketing adoption and success for small businesses (2019)Digital marketing adoption an…When to use and how to report the results of PLS-SEM (2018)When to use and how to report…Consumer adoption of m-banking: a behavioral reasoning theory perspective (2017)Consumer adoption of m-bankin…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior (2005)Behavioral reasoning theory: …Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumer Resistance to Innovations: The Marketing Problem and its solutions (1989)Consumer Resistance to Innova…Unraveling the factors shaping the intention of tourism and hospitality students to engage with ChatGPT: a decision-making exploration (2025)Unraveling the factors shapin…Innovative Behavior and Communication (1972)Consumer Ethnocentrism: Construction and Validation of the CETSCALE (1987)Online shopping drivers and barriers for older adults: Age and gender differences (2014)Applied artificial intelligence and trust—The case of autonomous vehicles and medical assistance devices (2016)A systematic review of the smart home literature: A user perspective (2018)Diffusion of Innovations 1 (2019)Structural equation modeling in practice: A review and recommended two-step approach. (1988)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Reviewing employee turnover: Focusing on proximal withdrawal states and an expanded criterion. (2012)Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory (2013)Consumer resistance to innovation—a behavioral reasoning perspective (2014)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Using PLS path modeling in new technology research: updated guidelines (2016)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-Reports in Organizational Research: Problems and Prospects (1986)Structural Equations with Latent Variables. (1991)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Sources of Method Bias in Social Science Research and Recommendations on How to Control It (2011)Common Method Bias in PLS-SEM (2015)PLS-SEM: Indeed a Silver Bullet (2011)Partial Least Squares Structural Equation Modeling (2017)Assessing measurement model quality in PLS-SEM using confirmatory composite analysis (2019)Estimating Nonresponse Bias in Mail Surveys (1977)Empowering SMEs “Harnessing the Potential of Gen AI for Resilience and Competitiveness” (2024)Revealing the Secrets of Metaverse Technology Adoption for Sustainable Performance via Dual-Stage SEM-ANN Analysis (2024)Role of perceived ease of use, usefulness, and financial strength on the adoption of health information systems: the moderating role of hospital size (2024)Adoption of internet of things (IOT) based wearables for healthcare of older adults – a behavioural reasoning theory (BRT) approach (2018)Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective (2019)Why is green consumption easier said than done? Exploring the green consumption attitude-intention gap in China with behavioral reasoning theory (2021)Smart Digital Marketing Capabilities for Sustainable Property Development: A Case of Malaysia (2020)The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro (2020)Determinants of Blockchain Technology Adoption in Supply Chains by Small and Medium Enterprises (SMEs) in India (2021)Blockchain technology adoption for managing risks in operations and supply chain management: evidence from the UK (2022)Predicting the Behavioural Intention of Jordanian Healthcare Professionals to Use Blockchain-Based EHR Systems: An Empirical Study (2023)Exploring the factors, affordances and constraints outlining the implementation of Artificial Intelligence in public sector organizations (2023)The dynamics of AI capability and its influence on public value creation of AI within public administration (2023)The strategic use of AI in the public sector: A public values analysis of national AI strategies (2024)
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References

  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2018When to use and how to report the results of PLS-SEM27,424 cited
  • 1989Consumer Resistance to Innovations: The Marketing Problem and its solutions1,534 cited
  • 2005Behavioral reasoning theory: Identifying new linkages underlying intentions and behavior746 cited
  • 2020Blockchain Technology Adoption Behavior and Sustainability of the Business in Tourism and Hospitality SMEs: An Empirical Study283 cited
  • 2023Digital Technology Adoption in SMEs: What Technological, Environmental and Organizational Factors Influence in Emerging Countries?245 cited
  • 2019Digital marketing adoption and success for small businesses218 cited
  • 2022Artificial intelligence in public services: When and why citizens accept its usage194 cited
  • 2017Consumer adoption of m-banking: a behavioral reasoning theory perspective178 cited
  • 2021Digital marketing in SMEs via data-driven strategies: Reviewing the current state of research170 cited
  • 2022Promoting tourism business through digital marketing in the new normal era: a sustainable approach160 cited
  • 2022Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator138 cited

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  • 2021Impact of Green Consumption Value, and Context-Specific Reasons on Green Purchase Intentions: A Behavioral Reasoning Theory Perspective74 cited
  • 2024The empirical study of digital marketing strategy and performance in small and medium-sized enterprises (SMEs)68 cited
  • 2022Drivers of Mobile Payment Services Adoption: A Behavioral Reasoning Theory Perspective57 cited
  • Cited by

    • 2025Unraveling the factors shaping the intention of tourism and hospitality students to engage with ChatGPT: a decision-making exploration8 cited