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Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence
16 references·1 citing·51 second hop
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References

  • 2002A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition.7,356 cited
  • 2006Universal dimensions of social cognition: warmth and competence4,565 cited
  • 1973Uses and Gratifications Research4,002 cited
  • 1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
  • 1977The Making and Breaking of Affectional Bonds2,842 cited
  • 2000Uses and Gratifications Theory in the 21st Century2,809 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2003eTailQ: dimensionalizing, measuring and predicting etail quality2,295 cited
  • 2005The Effects of Customer Satisfaction, Relationship Commitment Dimensions, and Triggers on Customer Retention1,575 cited
  • 2007Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products1,076 cited
  • 2020Loneliness and social isolation during the COVID-19 pandemic1,044 cited
  • 2012Customer engagement in a Facebook brand community950 cited
  • 2022Innovation in emerging economies: Research on the digital economy driving high-quality green development856 cited

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  • 1991Scaled test statistics and robust standard errors for non‐normal data in covariance structure analysis: A Monte Carlo study643 cited
  • 2014Online brand community engagement: Scale development and validation598 cited
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    • 2025Seeds of sustainability in organizations: Green HRM and employee engagement as a cultivators of green branding and consumer trust7 cited