References

• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,659 cited
• 2010Cultures and Organizations, Software of the mind. Intercultural Cooperation and Its Importance for survival3,932 cited
• 1997Advertising And Promotion: Integrated Marketing Communications Perspective1,798 cited
• 1995The complex relationship between consumer satisfaction and brand loyalty1,075 cited
• 1996Brand Loyalty: The Link between Attitude and Behavior582 cited
• 2002Effect of store design on consumer purchases: an empirical study of on-line bookstores431 cited
• 2007Cultural Influence on Proneness to Brand Loyalty90 cited
• 2015The effects of introducing and terminating loyalty programs66 cited
• 2009Cross‐national invariance of the effect of personal collectivistic orientation on brand loyalty and equity63 cited
• 2020Is Nationalism Rising in Times of the COVID-19 Pandemic? Individual-Level Evidence from the United States54 cited
• 2017Comparing advertising effectiveness in South-American and North-American contexts: testing Hofstede's and Inglehart's cultural dimensions in the higher education sector26 cited
• 2022Türkçe ve Almanca Deyimlerde Doğrudan ve Dolaylı İletişim Biçemleri: Kültürdilbilimsel Bir Çözümleme4 cited

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