Article2007

Cultural Influence on Proneness to Brand Loyalty

90 citations0/0 files storedJournal of International Consumer Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Customer Service Quality and Loyalty Cultural Differences and Values

Abstract

Culture can influence consumers' attitudes and behavior. While there have been numerous studies on the impact of culture on the marketing mixes, few researchers have examined the influences of cultural values on individuals' proneness to brand loyalty. Using Hofstede's cultural dimensions, this study empirically examined cultural effects on individuals' reported proneness to brand loyalty. The study found that people who scored high in individualism and uncertainty avoidance have greater proneness to brand loyalty. The implications of these findings on marketing are discussed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 90 citations exist upstream.

References

1992Alternative Ways of Assessing Model Fit 1993Cultures and Organizations: Software of the Mind.1983Culture's Consequences: International Differences in Work-Related Values.1969The Handbook of Social Psychology 1999Whence Consumer Loyalty?1994Customer Loyalty: Toward an Integrated Conceptual Framework 1999Whence Consumer Loyalty?2016Structural Equation Modeling With AMOS

Cited by

2018eWOM through social networking sites and impact on purchase intention and brand image in Iran 2018Relationships between Hofstede's cultural dimensions and tourist satisfaction: A cross-country cross-sample examination 2010An investigation of the cross-national determinants of customer satisfaction 2015Cross-cultural research in international marketing: clearing up some of the confusion 2015Cross-National Differences in Consumer Satisfaction: Mobile Services in Emerging and Developed Markets 2012A Cross-national Investigation of the Satisfaction and Loyalty Linkage for Mobile Telecommunications Services across Eight Countries

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.