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The last attempt did not produce a readable copy.
This chapter focuses on the multifaceted role of fashion as a form of communication. It explores how marketing, advertising and branding use fashion to convey messages and influence perceptions, and examines fashion as a visual language, highlighting its power in both traditional media and the rapidly evolving landscape of social media. A historical overview of social media usage sets the stage for a discussion on fashion influencers and celebrities, who play pivotal roles in shaping consumer trends. The chapter further investigates how social media can contribute to social media-induced anxiety and body image concerns. Through a comprehensive analysis of these dynamics, the chapter provides insights into how fashion functions not only as a personal statement but also as a complex, communicative tool in the digital age. It concludes with a summary of key points and recommendations for further reading, offering a thorough understanding of fashion’s communicative impact in contemporary society.
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