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Metaverse friends with social benefits: Effects of social identity on the intention to purchase virtual products through site attachment, user engagement, and public self-consciousness
16 references·0 citing·53 second hop
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References

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174 cited
  • 2016Identifying moderators of brand attachment for driving customer purchase intention of original vs counterfeits of luxury brands156 cited
  • 2022Identities: A developmental social-psychological perspective156 cited
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