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8‐T Framework for Artificial Intelligence‐Driven Branding: A Strategic Typology
16 references·0 citing·44 second hop
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References

  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2011Social media? Get serious! Understanding the functional building blocks of social media4,968 cited
  • 1956Mass Communication and Para-Social Interaction4,377 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1994Characteristics of partnership success: Partnership attributes, communication behavior, and conflict resolution techniques3,477 cited
  • 2002Building Brand Community2,654 cited
  • 2020The art of writing literature review: What do we know and what do we need to know?2,593 cited
  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 2015Green supply chain management: A review and bibliometric analysis2,131 cited
  • 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,059 cited
  • 2016Theme development in qualitative content analysis and thematic analysis1,994 cited

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  • 2003Brand Synthesis: The Multidimensionality of Brand Knowledge1,911 cited
  • 2000The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda1,795 cited
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