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How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective
16 references·0 citing·39 second hop
How and when do marketing analytics pay off in the travel and tourism industry? The role of marketing agility and fit perspective (2024)How and when do marketing analytics pay o…Executing and interpreting applications of PLS-SEM: Updates for family business researchers (2020)Executing and interpreting ap…Toward the development of a big data analytics capability (2016)Toward the development of a b…Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…How to improve firm performance using big data analytics capability and business strategy alignment? (2016)How to improve firm performan…Big data analytics and firm performance: Effects of dynamic capabilities (2016)Big data analytics and firm p…Big Data consumer analytics and the transformation of marketing (2015)Big Data consumer analytics a…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…On the contingent value of dynamic capabilities for competitive advantage: The nonlinear moderating effect of environmental dynamism (2013)On the contingent value of dy…Big Data : The Management Revolution (2013)Big Data : The Management Rev…Dynamic Capabilities: Routines versus Entrepreneurial Action (2012)Dynamic Capabilities: Routine…Big data: the management revolution. (2012)Big data: the management revo…Technostress: Technological Antecedents and Implications1 (2011)Technostress: Technological A…Closing the Marketing Capabilities Gap (2011)Closing the Marketing Capabil…The dynamic resource‐based view: capability lifecycles (2003)The dynamic resource‐based vi…Task-Technology Fit and Individual Performance (1995)Task-Technology Fit and Indiv…Person-job fit:: A conceptual integration, literature review, and methodological critique. (1991)Person-job fit:: A conceptual…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The technostress trifecta ‐ techno eustress, techno distress and design: Theoretical directions and an agenda for research (2017)Online social media fatigue and psychological wellbeing—A study of compulsive use, fear of missing out, fatigue, anxiety and depression (2018)Impact of digital surge during Covid-19 pandemic: A viewpoint on research and practice (2020)Dynamic capabilities and strategic management (1997)Dynamic capabilities: what are they? (2000)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)The Foundations of Enterprise Performance: Dynamic and Ordinary Capabilities in an (Economic) Theory of Firms (2014)Business models and dynamic capabilities (2017)Digital transformation by SME entrepreneurs: A capability perspective (2017)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The DeLone and McLean Model of Information Systems Success: A Ten-Year Update (2003)Trust and TAM in Online Shopping: An Integrated Model1 (2003)User Acceptance of Information Technology: Toward A Unified View1 (2003)Using PLS path modeling in new technology research: updated guidelines (2016)When to use and how to report the results of PLS-SEM (2018)Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R (2021)Firm Resources and Sustained Competitive Advantage (1991)Empirical investigation of data analytics capability and organizational flexibility as complements to supply chain resilience (2019)Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities (2019)Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance (2021)Structural equation modeling in practice: A review and recommended two-step approach. (1988)PLS-SEM: Indeed a Silver Bullet (2011)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Influence of artificial intelligence (AI) on firm performance: the business value of AI-based transformation projects (2020)Firm resources and sustained competitive advantage (2004)Big data analytics capabilities: a systematic literature review and research agenda (2017)Blockchain adoption challenges in supply chain: An empirical investigation of the main drivers in India and the USA (2018)An Evolutionary Theory of Economic Change. (1983)A resource‐based view of the firm (1984)Understanding dynamic capabilities (2003)Managing Firm Resources in Dynamic Environments to Create Value: Looking Inside the Black Box (2007)Current trends in Smart City initiatives: Some stylised facts (2014)Privacy and human behavior in the age of information (2015)How ‘big data’ can make big impact: Findings from a systematic review and a longitudinal case study (2015)
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References

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  • 1991Person-job fit:: A conceptual integration, literature review, and methodological critique.1,233 cited
  • 2011

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Closing the Marketing Capabilities Gap
1,120 cited
  • 2020Executing and interpreting applications of PLS-SEM: Updates for family business researchers996 cited
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