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Investigating the impact of social media advertising and risk factors on customer online buying behavior: a trust-based perspective
16 references·1 citing·33 second hop
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 2014Partial least squares structural equation modeling (PLS-SEM)11,717 cited
  • 1995An Integrative Model of Organizational Trust10,705 cited
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  • 1974An approach to environmental psychology7,295 cited
  • 2001Knowledge Management: An Organizational Capabilities Perspective6,226 cited
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  • 1993Friendship and friendship quality in middle childhood: Links with peer group acceptance and feelings of loneliness and social dissatisfaction.2,202 cited
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  • 2002Stimulus‐Organism‐Response Reconsidered: An Evolutionary Step in Modeling (Consumer) Behavior1,128 cited
  • 2007Role of electronic trust in online retailing

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565 cited
  • 2020Navigating the New Era of Influencer Marketing: How to be Successful on Instagram, TikTok, & Co.552 cited
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    • 2025Pathways to Green Purchase Intention in FMCG Industry: A Combined Approach of PLS-SEM and fsQCA10 cited