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The personality of luxury. A new measure and the effects of brand personality distinctiveness and congruence on consumer responses
16 references·0 citing·48 second hop
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References

  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
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  • 2011Construct Measurement and Validation Procedures in MIS and Behavioral Research: Integrating New and Existing Techniques13,159 cited
  • 2005The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands2,713 cited
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  • 1972Short, homogeneous versions of the Marlow-Crowne Social Desirability Scale1,668 cited
  • 2000Maximum Likelihood Estimation of Latent Interaction Effects with the LMS Method

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1,419 cited
  • 2011Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self1,328 cited
  • 1998Toward A Taxonomy of Multidimensional Constructs1,141 cited
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