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The role of green influencers on users' green consumption intention: an empirical study from China and Pakistan
16 references·0 citing·49 second hop
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How parasocial relationships, and watching fitness influencers, relate to intentions to exercise (2020)To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)“I follow what you post!”: The role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs) (2022)Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters (2001)Toward a Theory of Entertainment Persuasion: Explaining the Persuasive Effects of Entertainment-Education Messages (2008)Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)PLS-SEM: Indeed a Silver Bullet (2011)
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References

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  • 2022Transforming consumers' intention to purchase green products: Role of social media333 cited
  • 2018Willingness to pay more for green products: The interplay of consumer characteristics and customer participation324 cited
  • 2021More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers277 cited
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