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Staying true to your word: how brand name pronounceability shapes brand credibility in marketing communication

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2023Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?455 cited
2009If It's Difficult to Pronounce, It Must Be Risky421 cited
2007Phonetic Symbolism and Brand Name Preference342 cited
2006Predicting short-term stock fluctuations by using processing fluency340 cited

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2000Birds of a Feather Flock Conjointly (?): Rhyme as Reason in Aphorisms337 cited

2007An Examination of Different Explanations for the Mere Exposure Effect307 cited

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