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The Influence of Social Media Marketing on Purchase Decision by Brand Awareness and Trust (For Prospective Students Telkom Unversity)
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The Influence of Social Media Marketing on Purchase Decision by Brand Awareness and Trust (For Prospective Students Telkom Unversity) (2024)The Influence of Social Media Marketing o…The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services (2020)The dynamic stimulus of socia…The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel (2019)The Influence of Social Media…Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry (2018)Impact of Social Media Market…Social media usage, electronic word of mouth and purchase-decision involvement (2017)Social media usage, electroni…How trust moderates social media engagement and brand equity (2017)How trust moderates social me…Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty (2016)Analysis of Website Quality, …Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers (2015)Engaging consumers online thr…Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)Do social media marketing act…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Managing Brand Equity (1991)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior (2016)Social media in marketing: A review and analysis of the existing literature (2017)Authenticity under threat: When social media influencers need to go beyond self-presentation (2018)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Personality factors as predictors of online consumer engagement: an empirical investigation (2017)How social presence drives commitment and loyalty with online brand communities? the role of social commerce trust (2020)Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow (2021)Multivariate Data Analysis (2000)Business Research Methods (2011)Memahami Penelitian Kualitatif (2012)Examining factors influencing enrolment intention in Islamic higher education in Indonesia, does Islamic senior high school matter? (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Purchase decision of generation Y in an online environment (2019)Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market (2021)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)Users of the world, unite! The challenges and opportunities of Social Media (2009)Visual storytelling on Instagram: branded photo narrative and the role of telepresence (2020)The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: the mediating role of brand love and brand trust (2021)Managing brand equity : capitalizing on the value of a brand name. (1991)Building Strong Brands (1995)Prinsip-Prinsip Pemasaran (2023)An Integrative Model Of Organizational Trust (1995)PLS-SEM: Indeed a Silver Bullet (2011)The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality (2021)Social Networks Marketing and Consumer Purchase Behavior: The Combination of SEM and Unsupervised Machine Learning Approaches (2022)Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination (2020)Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021)A hybrid e-logistics service quality approach: modeling the evolution of B2C e-commerce (2023)
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References

  • 2011Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand2,454 cited
  • 2015Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers227 cited
  • 2017Social media usage, electronic word of mouth and purchase-decision involvement176 cited
  • 2017How trust moderates social media engagement and brand equity164 cited
  • 2018Impact of Social Media Marketing on Purchase Intention and Brand Loyalty: Evidence from Indonesia’s Banking Industry140 cited
  • 2020The dynamic stimulus of social media marketing on purchase intention of Indonesian airline products and services134 cited
  • 2016Analysis of Website Quality, Brand Awareness on Trust and its Impact on Customer Loyalty13 cited
  • 2019The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel13 cited

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