SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR
9 references·0 citing·42 second hop
THE ROLE OF NEUROMARKETING IN DECODING BRAIN STIMULI AND CONSUMER BEHAVIOR (2024)THE ROLE OF NEUROMARKETING IN DECODING BR…Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda (2023)Neuromarketing Tools Used in …The impact of neuromarketing on consumer behaviour (2022)The impact of neuromarketing …Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview (2022)Neuromarketing as an Indicato…Neuromarketing - Conocer al cliente por sus percepciones (2022)Neuromarketing - Conocer al c…Brands as intentional agents framework: How perceived intentions and ability can map brand perception (2012)Brands as intentional agents …Neuromarketing: The New Science of Consumer Behavior (2011)Neuromarketing: The New Scien…Neuromarketing: the hope and hype of neuroimaging in business (2010)Neuromarketing: the hope and …The Expert Interview and Changes in Knowledge Production (2009)The Expert Interview and Chan…Interviewing Experts (2009)Interviewing ExpertsWhat is ‘neuromarketing’? A discussion and agenda for future research (2006)Neuroeconomics: Decision Making and the Brain (2009)Current and potential methods for measuring emotion in tourism experiences: a review (2014)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Dimensions of Brand Personality (1997)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017)Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking (2019)Human vs. AI: Understanding the impact of anthropomorphism on consumer response to chatbots from the perspective of trust and relationship norms (2022)The Framing of Decisions and the Psychology of Choice (1981)Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice (1990)Oxytocin increases trust in humans (2005)Branding the brain: A critical review and outlook (2012)The Neuroscience of Socioeconomic Status: Correlates, Causes, and Consequences (2017)Collected Papers (1964)Re-Thinking Science: Knowledge and the Public in an Age of Uncertainty (2003)Attitudinal factors, financial literacy, and stock market participation (2017)‘The problem-centred expert interview’. Combining qualitative interviewing approaches for investigating implicit expert knowledge (2020)Overcoming barriers to digital government: mapping the strategies of digital champions (2022)THE MIRROR-NEURON SYSTEM (2004)Decoding mental states from brain activity in humans (2006)A Conceptual Framework for Applying Social Signal Processing to Neuro-Tourism (2023)Leveraging AI in E-Learning: Personalized Learning and Adaptive Assessment through Cognitive Neuropsychology—A Systematic Analysis (2024)Tourists’ visual attention and preference of intangible cultural heritage (2024)Explaining the Consumer Decision-Making Process: Critical Literature Review (2017)Harnessing Neuromarketing Techniques to Enhance Brand Engagement (2023)Neuromarketing research trends over the last ten years: a bibliometric analysis of the Scopus databases (2023)EXPLORING THE ROLE OF NEUROMARKETING IN CONSUMER DECISION-MAKING (2024)Neuroeconomics: How Neuroscience Can Inform Economics (2005)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)A Comprehensive Bibliometric Analysis of fNIRS and fMRI Technology in Neuromarketing (2023)Exploring global trends and future directions in advertising research: A focus on consumer behavior (2023)Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunities (2024)Flood hazards: household vulnerability and resilience in disaster-prone districts of Khyber Pakhtunkhwa province, Pakistan (2018)Online University Teaching During and After the Covid-19 Crisis: Refocusing Teacher Presence and Learning Activity (2020)Balancing Technology, Pedagogy and the New Normal: Post-pandemic Challenges for Higher Education (2021)El marketing sensorial y su influencia en el comportamiento de compra de los consumidores de la ciudad de Manta, Ecuador (2018)El neuromarketing y la comercialización de productos y servicios: origen y técnicas (2021)El neuromarketing: fundamentos, técnicas, ventajas y limitaciones (2023)
this work references cited by second hop

References

  • 2010Neuromarketing: the hope and hype of neuroimaging in business1,112 cited
  • 2009Interviewing Experts750 cited
  • 2011Neuromarketing: The New Science of Consumer Behavior706 cited
  • 2012Brands as intentional agents framework: How perceived intentions and ability can map brand perception688 cited
  • 2009The Expert Interview and Changes in Knowledge Production531 cited
  • 2022Neuromarketing as an Indicator of Cognitive Consumer Behavior in Decision-Making Process of Tourism destination—An Overview145 cited
  • 2023Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda133 cited
  • 2022The impact of neuromarketing on consumer behaviour24 cited
  • 2022Neuromarketing - Conocer al cliente por sus percepciones16 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work