The Supply Chain Management of Live Streaming E-Commerce

Abstract

This paper provides a comprehensive analysis of the management mode, supply chain management, and future prospects of the live streaming e-commerce industry. The article begins by outlining the fundamental concept and development process of live streaming e-commerce, emphasizing its significant role as a novel business model in the digital economy. Subsequently, it delves into a detailed analysis of the management mode of live streaming e-commerce, encompassing anchor team construction, content planning, marketing promotion, data analysis and optimization, after-sales service, and customer relationship management. Drawing on successful cases such as Li Jiaqi and Wei Ya, it underscores the critical importance of meticulous supply chain management and astute market insight. Simultaneously, the article also highlights the challenges and issues encountered by the live streaming e-commerce industry, including difficulties in inventory management, product quality control, and logistics distribution efficiency. Ultimately, the paper anticipates the future of live streaming e-commerce, asserting that technological innovation and model innovation will serve as pivotal drivers for industry advancement. It further proposes measures to enhance technology research and development, optimize supply chain management, monitor shifts in consumer demand, and reinforce industry self-regulation and oversight. In summary, this comprehensive analysis offers readers an opportunity to gain a profound understanding of the live streaming e-commerce industry while providing valuable insights for relevant practitioners.

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