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Platform traffic support strategies under dual live-streaming channels · Study

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ArticlePlatform traffic support strategies under dual live-streaming channels

Liangjie Xia2025

Article2025

Platform traffic support strategies under dual live-streaming channels

Liangjie Xia · Mengmeng Zhang · Pengwen Hou

12 citations·0/0 files stored·Transportation Research Part E Logistics and Transportation Review

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Supply Chain and Inventory Management Consumer Market Behavior and Pricing Digital Platforms and Economics

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References

1929Stability in Competition 2003Platform Competition in Two-Sided Markets 2019Digital Economics 2003Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective 2020What Drives Consumer Shopping Behavior in Live Streaming Commerce 2015Sourcing from Suppliers with Financial Constraints and Performance Risk 2020Behind influencer marketing: key marketing decisions and their effects on followers’ responses

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Details

Year2025

Typearticle

Published2025-08-21

VenueTransportation Research Part E Logistics and Transportation Review

ISSN-L1366-5545

Languageen

Citations12

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.tre.2025.104349

openalex_workW4413384516

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