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Platform traffic support strategies under dual live-streaming channels
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References

  • 1929Stability in Competition6,933 cited
  • 2003Platform Competition in Two-Sided Markets5,628 cited
  • 2019Digital Economics2,730 cited
  • 2003Consumer Surplus in the Digital Economy: Estimating the Value of Increased Product Variety at Online Booksellers1,178 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2020What Drives Consumer Shopping Behavior in Live Streaming Commerce387 cited
  • 2015Sourcing from Suppliers with Financial Constraints and Performance Risk355 cited
  • 2020Behind influencer marketing: key marketing decisions and their effects on followers’ responses335 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2021To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations262 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2023Channel strategies for competing retailers: Whether and when to introduce live stream?171 cited
  • 2023Strategic product showcasing mode of E-commerce live streaming

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138 cited
  • 2022Optimal Pricing and Quality Decisions in Supply Chains With Consumers’ Anticipated Regret and Online Celebrity Retailers124 cited
  • 2021Media Platforms’ Content Provision Strategies and Sources of Profits113 cited
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