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Maximizing sales: The art of short video creation in livestream e-commerce · Study

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ArticleMaximizing sales: The art of short video creation in livestream e-commerce

Tong‐Yuan Wang2024

Article2024

Maximizing sales: The art of short video creation in livestream e-commerce

Tong‐Yuan Wang · Chen Yi · Muhammet Deveci · Dursun Delen

14 citations·0/0 files stored·Computers & Industrial Engineering

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Supply Chain and Inventory Management Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

1984Price and Quantity Competition in a Differentiated Duopoly 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective 2021Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics 2019The impact of live video streaming on online purchase intention 2012Competition and Coordination in Online Marketplaces 2013The Strategic Role of Third-Party Marketplaces in Retailing

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Details

Year2024

Typearticle

Published2024-12-20

VenueComputers & Industrial Engineering

ISSN-L0360-8352

Languageen

Citations14

Files0 public / 0

ShelfSupply Chain and Inventory Management

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doi10.1016/j.cie.2024.110824

openalex_workW4405623905

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