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Maximizing sales: The art of short video creation in livestream e-commerce
16 references·0 citing·47 second hop
Maximizing sales: The art of short video creation in livestream e-commerce (2024)Maximizing sales: The art of short video …Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Live-streaming selling modes on a retail platform (2023)Live-streaming selling modes …Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Channel strategies for compet…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics (2021)Way to success: Understanding…Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok (2021)Short video apps as a health …Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Live streaming commerce and c…How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness (2021)How the live streaming commer…The impact of live video streaming on online purchase intention (2019)The impact of live video stre…How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)How live streaming influences…Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Agency Selling or Reselling? …The Strategic Role of Third-Party Marketplaces in Retailing (2013)The Strategic Role of Third-P…Advertising in Asymmetric Competing Supply Chains (2013)Advertising in Asymmetric Com…Competition and Coordination in Online Marketplaces (2012)Competition and Coordination …Price and Quantity Competition in a Differentiated Duopoly (1984)Price and Quantity Competitio…Reducing Buyer Search Costs: Implications for Electronic Marketplaces (1997)Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations (2005)Strategic introduction of the marketplace channel under spillovers from online to offline sales (2017)The strategic analysis of logistics service sharing in an e-commerce platform (2019)Equilibrium points in n -person games (1950)Duopoly information equilibrium: Cournot and bertrand (1984)Markets with Consumer Switching Costs (1987)Supply Function Equilibria in Oligopoly under Uncertainty (1989)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Behavioral Consequences of Service Quality (1996)Trust and TAM in Online Shopping: An Integrated Model1 (2003)To shop or not: Understanding Chinese consumers’ live-stream shopping intentions from the perspectives of uses and gratifications, perceived network size, perceptions of digital celebrities, and shopping orientations (2021)How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective (2022)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Live streaming commerce from the sellers’ perspective: implications for online relationship marketing (2020)See now, act now: How to interact with customers to enhance social commerce engagement? (2020)The dynamic effect of interactivity on customer engagement behavior through tie strength: Evidence from live streaming commerce platforms (2020)Monopoly and product quality (1978)Theory of Industrial Organization. (1989)Two-sided markets: a progress report (2006)Contract and product quality in platform selling (2018)Interactions of competing manufacturers’ leader-follower relationship and sales format on online platforms (2019)The impacts of market size and data-driven marketing on the sales mode selection in an Internet platform based supply chain (2020)Managing Channel Profits (1983)Price Competition in a Channel Structure with a Common Retailer (1991)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Agency selling or reselling: E-tailer information sharing with supplier offline entry (2019)Channel Structures of Online Retail Platforms (2021)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The effects of tourism e-commerce live streaming features on consumer purchase intention: The mediating roles of flow experience and trust (2022)Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Characteristics and roles of streamers in e-commerce live streaming (2022)The Role of Influencers in Live Streaming E-Commerce: Influencer Trust, Attachment, and Consumer Purchase Intention (2023)An Integrative Model Of Organizational Trust (1995)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Partial least squares structural equation modeling (PLS-SEM) (2014)How perceived interactivity affects consumers' shopping intentions in live stream commerce: roles of immersion, user gratification and product involvement (2023)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)
this work references cited by second hop

References

  • 1984Price and Quantity Competition in a Differentiated Duopoly2,938 cited
  • 2015Agency Selling or Reselling? Channel Structures in Electronic Retailing1,097 cited
  • 2019How live streaming influences purchase intentions in social commerce: An IT affordance perspective1,036 cited
  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective654 cited
  • 2021Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics375 cited
  • 2019The impact of live video streaming on online purchase intention369 cited
  • 2012Competition and Coordination in Online Marketplaces346 cited
  • 2013The Strategic Role of Third-Party Marketplaces in Retailing296 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2021How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness283 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2021Short video apps as a health information source: an investigation of affordances, user experience and users’ intention to continue the use of TikTok234 cited

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2013
Advertising in Asymmetric Competing Supply Chains
207 cited
  • 2023Live-streaming selling modes on a retail platform177 cited
  • 2023Channel strategies for competing retailers: Whether and when to introduce live stream?171 cited
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