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Exploring Barriers to Innovative Marketing in MSMEs : An Analysis Using a BWM ‐ ISM Multi‐Criteria Decision‐Making Framework
16 references·1 citing·48 second hopsampled
Exploring Barriers to Innovative Marketing in MSMEs : An Analysis Using a BWM ‐ ISM Multi‐Criteria Decision‐Making Framework (2025)Exploring Barriers to Innovative Marketin…Financial inclusion research around the world: A review (2020)Financial inclusion research …Blockchain for the future of sustainable supply chain management in Industry 4.0 (2020)Blockchain for the future of …An innovation resistance theory perspective on mobile payment solutions (2020)An innovation resistance theo…Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China (2019)Reinforcing green competitive…Barriers and drivers to sustainable business model innovation: Organization design and dynamic capabilities (2019)Barriers and drivers to susta…Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: Does service capability matter? (2018)Pursuing green growth in tech…Green marketing consumer-level theory review: A compendium of applied theories and further research directions (2017)Green marketing consumer-leve…Doing business in a green way: A systematic review of the ecological sustainability entrepreneurship literature and future research directions (2017)Doing business in a green way…Green Product Innovation: Where we are and Where we are Going (2015)Green Product Innovation: Whe…Best-worst multi-criteria decision-making method: Some properties and a linear model (2015)Best-worst multi-criteria dec…Best-worst multi-criteria decision-making method (2014)Best-worst multi-criteria dec…Determinants of eco-innovations by type of environmental impact — The role of regulatory push/pull, technology push and market pull (2012)Determinants of eco-innovatio…An organizational theoretic review of green supply chain management literature (2010)An organizational theoretic r…Corporate sustainability and organizational culture (2009)Corporate sustainability and …The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The resource-based view and m…A resource‐based view of the firm (1984)A resource‐based view of the …Examining the impediments to AI chatbots adoption among professional practitioners: An ISM – SEM approach (2025)Examining the impediments to …The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Firm Resources and Sustained Competitive Advantage (1991)Firm resources and sustained competitive advantage (2004)Reverse logistics and closed-loop supply chain: A comprehensive review to explore the future (2014)Green supply chain management: A review and bibliometric analysis (2015)Sustainable supply chain management and the transition towards a circular economy: Evidence and some applications (2015)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A scaling method for priorities in hierarchical structures (1977)Fuzzy best-worst multi-criteria decision-making method and its applications (2017)A New Model for Determining Weight Coefficients of Criteria in MCDM Models: Full Consistency Method (FUCOM) (2018)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)Strategic management a stakeholder approach (2010)A Holistic Perspective on Corporate Sustainability Drivers (2013)Exploring the integration of corporate sustainability into strategic management: a literature review (2015)The impact of green human resource management and green supply chain management practices on sustainable performance: An empirical study (2018)Positioning: The Battle for Your Mind (1981)The Concept of Corporate Strategy (1987)The Theory of the Growth of the Firm (1995)Dynamic capabilities and strategic management (1997)Which resources matter the most to firm success? An exploratory study of resource-based theory (2004)Resource-based theory in marketing (2013)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Multi-criteria Decision Making Methods: A Comparative Study (2000)Multi-criteria decision making approaches for supplier evaluation and selection: A literature review (2009)A supplier selection life cycle approach integrating traditional and environmental criteria using the best worst method (2016)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Pathways towards sustainability in manufacturing organizations: Empirical evidence on the role of green human resource management (2019)Exploring the influence of knowledge management process on corporate sustainable performance through green innovation (2020)Influence mechanism between green finance and green innovation: Exploring regional policy intervention effects in China (2022)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Drivers and barriers of circular economy business models: Where we are now, and where we are heading (2021)How do incumbent firms innovate their business models for the circular economy? Identifying micro‐foundations of dynamic capabilities (2021)Unsustainable business models – Recognising and resolving institutionalised social and environmental harm (2021)Green supply‐chain management: A state‐of‐the‐art literature review (2007)A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems (2015)The sharing economy: Why people participate in collaborative consumption (2015)Linking circular economy and digitalisation technologies: A systematic literature review of past achievements and future promises (2022)Does digital transformation improve the firm’s performance? From the perspective of digitalization paradox and managerial myopia (2023)Leveraging digital capabilities toward a circular economy: Reinforcing sustainable supply chain management with Industry 4.0 technologies (2023)A Natural-Resource-Based View of the Firm (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Redefining innovation — eco-innovation research and the contribution from ecological economics (2000)Environmental regulation and competitiveness: Empirical evidence on the Porter Hypothesis from European manufacturing sectors (2015)Can environmental innovation facilitate carbon emissions reduction? Evidence from China (2016)Green process innovation, green product innovation, and corporate financial performance: A content analysis method (2019)
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References

  • 1984A resource‐based view of the firm25,618 cited
  • 2014Best-worst multi-criteria decision-making method4,366 cited
  • 2010An organizational theoretic review of green supply chain management literature2,275 cited
  • 2012Determinants of eco-innovations by type of environmental impact — The role of regulatory push/pull, technology push and market pull1,732 cited
  • 2015Best-worst multi-criteria decision-making method: Some properties and a linear model1,726 cited
  • 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage1,094 cited
  • 2009Corporate sustainability and organizational culture1,052 cited
  • 2020Blockchain for the future of sustainable supply chain management in Industry 4.0858 cited
  • 2019Barriers and drivers to sustainable business model innovation: Organization design and dynamic capabilities805 cited
  • 2018Pursuing green growth in technology firms through the connections between environmental innovation and sustainable business performance: Does service capability matter?745 cited
  • 2015Green Product Innovation: Where we are and Where we are Going677 cited
  • 2020Financial inclusion research around the world: A review622 cited
  • 2017Doing business in a green way: A systematic review of the ecological sustainability entrepreneurship literature and future research directions614 cited

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2017
Green marketing consumer-level theory review: A compendium of applied theories and further research directions
548 cited
  • 2020An innovation resistance theory perspective on mobile payment solutions487 cited
  • 2019Reinforcing green competitive advantage through green production, creativity and green brand image: Implications for cleaner production in China452 cited
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    • 2025Examining the impediments to AI chatbots adoption among professional practitioners: An ISM – SEM approach6 cited