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Inventory and pricing decisions of brand owners and streamers under demand uncertainty
16 references·0 citing·42 second hopsampled
Inventory and pricing decisions of brand owners and streamers under demand uncertainty (2025)Inventory and pricing decisions of brand …Strategic product showcasing mode of E-commerce live streaming (2023)Strategic product showcasing …Optimal selling format considering price discount strategy in live-streaming commerce (2023)Optimal selling format consid…Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective (2023)Livestream e-commerce in a pl…Live-streaming selling modes on a retail platform (2023)Live-streaming selling modes …Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce (2023)Gains and Losses of Key Opini…Channel strategies for competing retailers: Whether and when to introduce live stream? (2023)Channel strategies for compet…Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants (2022)Why do consumers hesitate to …What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective (2022)What motivates users' viewing…Understanding the Role of Live Streamers in Live-Streaming E-Commerce (2022)Understanding the Role of Liv…Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce (2022)Short-term or long-term coope…Resale or agency sale? Equilibrium analysis on the role of live streaming selling (2022)Resale or agency sale? Equili…Fly with the wings of live‐stream selling—Channel strategies with/without switching demand (2022)Fly with the wings of live‐st…Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective (2021)Live streaming commerce and c…The strategic analysis of logistics service sharing in an e-commerce platform (2019)The strategic analysis of log…Pricing and production decisions in dual-channel supply chains with demand disruptions (2011)Pricing and production decisi…A dynamic, nonstationary inventory problem for a price/quantity setting firm (1975)A dynamic, nonstationary inve…Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design (2003)Channel Conflict and Coordination in the E‐Commerce Age (2004)Channel Selection and Coordination in Dual-Channel Supply Chains (2010)Pricing policies of a competitive dual-channel green supply chain (2015)Technological capabilities and supply chain resilience of firms: A relational analysis using Total Interpretive Structural Modeling (TISM) (2017)Managing a dual-channel supply chain under price and delivery-time dependent stochastic demand (2018)Price and Quantity Competition in a Differentiated Duopoly (1984)Agency Selling or Reselling? Channel Structures in Electronic Retailing (2015)Marketplace, Reseller, or Hybrid: Strategic Analysis of an Emerging E‐Commerce Model (2018)Managing the effectiveness of e-commerce platforms in a pandemic (2020)The optimal combination between selling mode and logistics service strategy in an e-commerce market (2020)Coopetition research - A systematic literature review on recent accomplishments and trajectories (2021)The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)The theory of planned behavior (1991)Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach (2022)The influence of consumer perception on purchase intention: Evidence from cross-border E-commerce platforms (2023)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Hedonic and utilitarian motivations for online retail shopping behavior (2001)What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement (2017)How live streaming influences purchase intentions in social commerce: An IT affordance perspective (2019)Should live broadcasting platforms adopt artificial intelligence? A sales effort perspective (2024)Flow: The Psychology of Optimal Experience (1991)Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Two Decades of M-Commerce Consumer Research: A Bibliometric Analysis Using R Biblioshiny (2023)How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku (2024)Impact of AI-Oriented Live-Streaming E-Commerce Service Failures on Consumer Disengagement—Empirical Evidence from China (2024)The role of live streaming in building consumer trust and engagement with social commerce sellers (2018)Spillover effects of live streaming selling in a dual-channel supply chain (2023)Frictionless Commerce? A Comparison of Internet and Conventional Retailers (2000)Evidence of the Effect of Trust Building Technology in Electronic Markets: Price Premiums and Buyer Behavior1 (2002)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Impact of streamers’ characteristics on sales performance of search and experience products: Evidence from Douyin (2022)A protective buffer or a double-edged sword? Investigating the effect of “parasocial guanxi” on consumers’ complaint intention in live streaming commerce (2023)Exploring the Effect of Live Streaming Atmospheric Cues on Consumer Impulse Buying: A Flow Experience Perspective (2025)Stability in Competition (1929)Challenges and Opportunities in Multichannel Customer Management (2006)Channel Choice in Live Streaming Commerce (2024)Retailer’s information sharing and manufacturer’s channel expansion in the live-streaming E-commerce era (2024)The adoption of live streaming channel considering impulse buying and product returns (2024)
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References

  • 2021Live streaming commerce and consumers’ purchase intention: An uncertainty reduction perspective726 cited
  • 2022Fly with the wings of live‐stream selling—Channel strategies with/without switching demand291 cited
  • 2019The strategic analysis of logistics service sharing in an e-commerce platform245 cited
  • 2022Resale or agency sale? Equilibrium analysis on the role of live streaming selling243 cited
  • 2023Optimal selling format considering price discount strategy in live-streaming commerce236 cited
  • 2022What motivates users' viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective236 cited
  • 2011Pricing and production decisions in dual-channel supply chains with demand disruptions216 cited
  • 2022Understanding the Role of Live Streamers in Live-Streaming E-Commerce181 cited
  • 2023Live-streaming selling modes on a retail platform177 cited
  • 2023Channel strategies for competing retailers: Whether and when to introduce live stream?171 cited
  • 2022Why do consumers hesitate to purchase in live streaming? A perspective of interaction between participants168 cited
  • 1975A dynamic, nonstationary inventory problem for a price/quantity setting firm146 cited
  • 2023Gains and Losses of Key Opinion Leaders’ Product Promotion in Livestream E-commerce143 cited
  • 2022Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce

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142 cited
  • 2023Strategic product showcasing mode of E-commerce live streaming138 cited
  • 2023Livestream e-commerce in a platform supply chain: A product-fit uncertainty reduction perspective132 cited
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