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AI in Marketing Management: Executive Perspectives from Companies
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AI in Marketing Management: Executive Perspectives from Companies (2024)AI in Marketing Management: Executive Per…Partial Least Squares Structural Equation Modeling (2021)Partial Least Squares Structu…An Introduction to Structural Equation Modeling (2021)An Introduction to Structural…Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model (2017)Re-examining the Unified Theo…Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors (2014)Assessing the determinants of…Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err (2014)Algorithm Aversion: People Er…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Variance-Based Structural Equation Modeling (2012)Variance-Based Structural Equ…Big data: the management revolution. 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References

  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling38,283 cited
  • 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models25,696 cited
  • 2011PLS-SEM: Indeed a Silver Bullet21,614 cited
  • 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation9,145 cited
  • 2001Consumer perceived value: The development of a multiple item scale6,635 cited
  • 2014Algorithm Aversion: People Erroneously Avoid Algorithms after Seeing Them Err3,203 cited
  • 2004Validation Guidelines for IS Positivist Research2,796 cited
  • 2012Big data: the management revolution.2,326 cited
  • 2017Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model2,132 cited
  • 2021Partial Least Squares Structural Equation Modeling1,475 cited
  • 2006The Effects of Personalization and Familiarity on Trust and Adoption of Recommendation Agents11,368 cited
  • 2021An Introduction to Structural Equation Modeling1,314 cited
  • 2014Assessing the determinants of cloud computing adoption: An analysis of the manufacturing and services sectors1,261 cited

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  • 2006An assessment of value creation in mobile service delivery and the moderating role of time consciousness897 cited
  • 2012Variance-Based Structural Equation Modeling871 cited
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    • 2025AI in enterprise management: determinants of purchase intention among CEOs without AI experience8 cited