SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Harnessing technological resources for effective growth hacking: A mixed-method framework using systematic literature review, content analysis, and multi-layer decision-Making
16 references·0 citing·41 second hop
Harnessing technological resources for effective growth hacking: A mixed-method framework using systematic literature review, content analysis, and multi-layer decision-Making (2025)Harnessing technological resources for ef…Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR) (2021)Scientific procedures and rat…The digital marketing capabilities gap (2020)The digital marketing capabil…Marketing in a data-driven digital world: Implications for the role and scope of marketing (2020)Marketing in a data-driven di…Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory (2020)Envisioning the Future of Beh…Digital marketing adoption and success for small businesses (2019)Digital marketing adoption an…Bayesian best-worst method: A probabilistic group decision making model (2019)Bayesian best-worst method: A…Analytic network process: An overview of applications (2019)Analytic network process: An …The future of B2B marketing theory: A historical and prospective analysis (2017)The future of B2B marketing t…Investigating the effects of smart technology on customer dynamics and customer experience (2017)Investigating the effects of …Marketing Analytics for Data-Rich Environments (2016)Marketing Analytics for Data-…Digital marketing: A framework, review and research agenda (2016)Digital marketing: A framewor…Best-worst multi-criteria decision-making method: Some properties and a linear model (2015)Best-worst multi-criteria dec…Best-worst multi-criteria decision-making method (2014)Best-worst multi-criteria dec…Business Strategy and the Environment (2006)Business Strategy and the Env…Analytic hierarchy process: An overview of applications (2004)Analytic hierarchy process: A…An Overview of Content Analysis (2003)An Overview of Content Analys…Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A scaling method for priorities in hierarchical structures (1977)Fuzzy best-worst multi-criteria decision-making method and its applications (2017)A New Model for Determining Weight Coefficients of Criteria in MCDM Models: Full Consistency Method (FUCOM) (2018)The Analytic Hierarchy Process (1985)Review of the main developments in the analytic hierarchy process (2011)A state-of the-art survey of TOPSIS applications (2012)Multiple criteria decision-making techniques and their applications – a review of the literature from 2000 to 2014 (2015)Multi-criteria Decision Making Methods: A Comparative Study (2000)Multi-criteria decision making approaches for supplier evaluation and selection: A literature review (2009)A supplier selection life cycle approach integrating traditional and environmental criteria using the best worst method (2016)Conditional logit analysis of qualitative choice behavior (1972)Digital transformation: A multidisciplinary reflection and research agenda (2019)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The digital revolution in the travel and tourism industry (2019)Using Data Sciences in Digital Marketing: Framework, methods, and performance metrics (2020)Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations (2021)The theory of planned behavior (1991)User Acceptance of Information Technology: Toward A Unified View1 (2003)Three Approaches to Qualitative Content Analysis (2005)Impact of online convenience on mobile banking adoption intention: A moderated mediation approach (2020)Drivers and barriers of circular economy business models: Where we are now, and where we are heading (2021)Sustainability through digital transformation: A systematic literature review for research guidance (2022)Preferred reporting items for systematic reviews and meta-analyses: the PRISMA statement (2009)Preferred Reporting Items for Systematic Reviews and Meta-Analyses: The PRISMA Statement (2009)Preferred reporting items for systematic review and meta-analysis protocols (PRISMA-P) 2015 statement (2015)Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute’ (2022)Personalization in personalized marketing: Trends and ways forward (2022)Frameworks for developing impactful systematic literature reviews and theory building: What, Why and How? (2023)The qualitative content analysis process (2008)Qualitative Content Analysis (2014)QUALITATIVE RESEARCH METHODOLOGY IN SOCIAL SCIENCES AND RELATED SUBJECTS (2018)Sustainable circular supplier selection: A novel hybrid approach (2020)A novel LOPCOW‐DOBI multi‐criteria sustainability performance assessment methodology: An application in developing country banking sector (2022)Strategies to overcome barriers to innovative digitalisation technologies for supply chain logistics resilience during pandemic (2022)Does Environmental Management Improve Financial Performance? A Meta-Analytical Review (2013)Supply chain management and the circular economy: towards the circular supply chain (2018)Supply chain disruptions and resilience: a major review and future research agenda (2021)
this work references cited by second hop

References

  • 2014Best-worst multi-criteria decision-making method4,366 cited
  • 2004Analytic hierarchy process: An overview of applications3,816 cited
  • 2021Scientific procedures and rationales for systematic literature reviews (SPAR‐4‐SLR)2,355 cited
  • 2015Best-worst multi-criteria decision-making method: Some properties and a linear model1,726 cited
  • 2016Digital marketing: A framework, review and research agenda1,701 cited
  • 2016Marketing Analytics for Data-Rich Environments1,255 cited
  • 2003An Overview of Content Analysis724 cited
  • 2019Bayesian best-worst method: A probabilistic group decision making model460 cited
  • 2006Business Strategy and the Environment390 cited
  • 2020Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory376 cited
  • 2020The digital marketing capabilities gap330 cited
  • 2017Investigating the effects of smart technology on customer dynamics and customer experience285 cited
  • 2017The future of B2B marketing theory: A historical and prospective analysis281 cited
  • 2020Marketing in a data-driven digital world: Implications for the role and scope of marketing220 cited
  • 2019Digital marketing adoption and success for small businesses

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

218 cited
  • 2019Analytic network process: An overview of applications215 cited
  • Cited by

    No citing works inside the corpus for this window.