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Marketing strategy implementation: Why is it so hard?
16 references·0 citing·42 second hop
Marketing strategy implementation: Why is it so hard? (2025)Marketing strategy implementation: Why is…The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior (2005)The Performance Implications …Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products (2001)Cross-Functional Product Deve…Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility (2001)Building Organizational Capab…The Role of Marketing (1999)The Role of MarketingThe Convergence of Planning and Execution: Improvisation in New Product Development (1998)The Convergence of Planning a…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…The Challenge of Innovation Implementation (1996)The Challenge of Innovation I…Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes (1996)Innovation Speed: A Conceptua…ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY. (1996)ASSESSING THE WORK ENVIRONMEN…The Comparative Advantage Theory of Competition (1995)The Comparative Advantage The…Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry (1995)Accelerating Adaptive Process…The rise and fall of strategic planning (1994)The rise and fall of strategi…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Firm Resources and Sustained Competitive Advantage (1991)Firm Resources and Sustained …Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…A resource‐based view of the firm (1984)Corporate reputation and sustained superior financial performance (2002)Firm resources and sustained competitive advantage (2004)Review: The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions For Future Research1 (2004)The fifth discipline, the art and practice of the learning organization (1991)A Framework for Conceptual Contributions in Marketing (2011)Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand (2011)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Formative versus reflective measurement models: Two applications of formative measurement (2008)The Relative Impact of Marketing, Research-and-Development, and Operations Capabilities on Firm Performance (2008)Information technology-enabled dynamic capabilities and their indirect effect on competitive performance: Findings from PLS-SEM and fsQCA (2016)Intraclass correlations: Uses in assessing rater reliability. (1979)Intrinsic Motivation and Self-Determination in Human Behavior (1985)Absorptive Capacity: A New Perspective on Learning and Innovation (1990)Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination (1998)Learning orientation, firm innovation capability, and firm performance (2002)A Multi‐Dimensional Framework of Organizational Innovation: A Systematic Review of the Literature (2009)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Changing Role of Marketing in the Corporation (1992)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)Markets, Bureaucracies, and Clans (1980)MAKING FAST STRATEGIC DECISIONS IN HIGH-VELOCITY ENVIRONMENTS. (1989)Situated Cognition and the Culture of Learning (1989)Ambidextrous Organizations: Managing Evolutionary and Revolutionary Change (1996)The Search-Transfer Problem: The Role of Weak Ties in Sharing Knowledge across Organization Subunits (1999)Dynamic capabilities: what are they? (2000)Organizational commitment and psychological attachment: The effects of compliance, identification, and internalization on prosocial behavior. (1986)THE PEOPLE MAKE THE PLACE (1987)Organizational culture and leadership (1993)Commitment to organizational change: Extension of a three-component model. (2002)A theory of organizational readiness for change (2009)Towards a multidisciplinary definition of innovation (2009)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)The cornerstones of competitive advantage: A resource‐based view (1993)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)The Theory of Economic Development (2003)SWOT analysis: It's time for a product recall (1997)The emotional practice of teaching (1998)Leadership skills for a changing world (2000)
this work references cited by second hop

References

  • 1991Firm Resources and Sustained Competitive Advantage48,209 cited
  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1996ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY.6,028 cited
  • 1995The Comparative Advantage Theory of Competition2,727 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1995Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry2,426 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1996The Challenge of Innovation Implementation2,113 cited
  • 1994The rise and fall of strategic planning1,350 cited
  • 2001Building Organizational Capabilities for Managing Economic Crisis: The Role of Market Orientation and Strategic Flexibility1,142 cited
  • 2001Cross-Functional Product Development Teams, Creativity, and the Innovativeness of New Consumer Products903 cited
  • 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior881 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1998The Convergence of Planning and Execution: Improvisation in New Product Development857 cited

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  • 1996Innovation Speed: A Conceptual Model of Context, Antecedents, and Outcomes847 cited
  • 1999The Role of Marketing831 cited
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