SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Marketing strategy implementation: Why is it so hard? · Study

ArticleShelves

ArticleMarketing strategy implementation: Why is it so hard?

Neil A. Morgan2025

Article2025

Marketing strategy implementation: Why is it so hard?

Neil A. Morgan · Ajay Menon · Bernard J. Jaworski · Giuseppe Musarra

8 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Business Strategies and Innovation Innovation and Knowledge Management

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

1991Firm Resources and Sustained Competitive Advantage 1994The Capabilities of Market-Driven Organizations 1996ASSESSING THE WORK ENVIRONMENT FOR CREATIVITY.1995The Comparative Advantage Theory of Competition 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 1995Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 1996The Challenge of Innovation Implementation

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2025Creating effective strategy implementation: a systematic review of managerial and organizational leversreview · 13 shared references 2016Alignments and misalignments of realized marketing strategies with administrative systems: Performance implicationsarticle · 12 shared references 2020Strategy implementation: A review and an introductory frameworkarticle · 11 shared references 2016A contingency model of marketing dashboards and their influence on marketing strategy implementation speed and market information management capabilityarticle · 11 shared references 2019Conceptualizing and measuring strategy implementation: A multidimensional viewarticle · 11 shared references 2020Marketing Excellence: Nature, Measurement, and Investor Valuationsarticle · 10 shared references

Details

Year2025

Typearticle

Published2025-02-04

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations8

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/j.jbusres.2025.115231

openalex_workW4407126993

Links

Imported from OpenAlex (CC0) — nothing here is generated.