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Evaluating the challenges of metaverse-enabled digital entrepreneurship: evidence from Saudi Arabia as an emerging economy
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Evaluating the challenges of metaverse-enabled digital entrepreneurship: evidence from Saudi Arabia as an emerging economy (2025)Evaluating the challenges of metaverse-en…Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)Shaping the Metaverse into Re…Metaverse marketing: How the metaverse will shape the future of consumer research and practice (2022)Metaverse marketing: How the …Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing (2022)Metaverse as a driver for cus…Facebook and the creation of the metaverse: radical business model innovation or incremental transformation? 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An Indian perspective (2021)An adoption-implementation framework of digital green knowledge to improve the performance of digital green innovation practices for industry 5.0 (2022)Revisiting the idea of knowledge-based dynamic capabilities for digital transformation (2023)Smart hospitality—Interconnectivity and interoperability towards an ecosystem (2017)Technological disruptions in services: lessons from tourism and hospitality (2019)Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research (2024)Critical service logic: making sense of value creation and co-creation (2012)Consumer engagement in online brand communities: a social media perspective (2015)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Brands are calling your AVATAR in Metaverse–A study to explore XR ‐based gamification marketing activities & consumer‐based brand equity in virtual world (2023)Social media influencers: An effective marketing approach? (2023)Virtual influencer marketing: the good, the bad and the unreal (2023)Organizational digital transformation: from evolution to future trends (2023)
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References

  • 2017Digital affordances, spatial affordances, and the genesis of entrepreneurial ecosystems1,736 cited
  • 2017Toward a process theory of entrepreneurial ecosystems1,161 cited
  • 2022Metaverse marketing: How the metaverse will shape the future of consumer research and practice902 cited
  • 2017The digital entrepreneurial ecosystem885 cited
  • 2010Fuzzy DEMATEL method for developing supplier selection criteria781 cited
  • 2007Choosing knowledge management strategies by using a combined ANP and DEMATEL approach613 cited
  • 2023Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation578 cited
  • 2022Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing537 cited
  • 2019Consumer attitude and intention to adopt mobile wallet in India – An empirical study518 cited
  • 2020Exploring the impact of digital transformation on technology entrepreneurship and technological market expansion: The role of technology readiness, exploration and exploitation488 cited
  • 2008A Novel Hybrid MCDM Model Combined with DEMATEL and ANP with Applications462 cited
  • 2019The age of digital entrepreneurship455 cited
  • 2022Facebook and the creation of the metaverse: radical business model innovation or incremental transformation?455 cited

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  • 2019Digital entrepreneurship: An interdisciplinary structured literature review and research agenda392 cited
  • 2020Improved DEMATEL methodology for effective safety management decision-making389 cited
  • 2016Towards a unified customer experience in online shopping environments354 cited
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