Bureaucratic Reputation Theory: Micro-Level Theoretical Extensions

Jürgen Willems · Carolin Johanna Waldner · Vera Winter · Flavia Wiedemann

7 citations0/0 files storedPerspectives on Public Management and Governance

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Public Policy and Administration Research Public Administration and Governance Management and Organizational Studies

Abstract

Abstract Bureaucratic Reputation Theory (BRT) focuses on the role of public agencies’ reputation as an asset in socio-political dynamics. Agencies aim to manage their reputation for different audiences to have higher levels of (publicly legitimized) strategic independence, autonomy, and discretion. Considering that reputations form because of shared reputational beliefs among individuals, we study bureaucratic reputation from a dialogic perspective between agencies and the individual stakeholders in their audiences. First, we make a case that such socio-cognitive elements are relevant for a broad range of public-serving organizations, pinpointing the broader relevance of BRT beyond public agencies. Second, building on interdisciplinary insights on the formation and evolution of individual perceptions, as well as the social network interactions within and between audiences, we derive 10 micro-level theoretical propositions in three related themes: (1) distinct information sources for reputational beliefs, (2) the episodic nature of agency-audience interactions, and (3) the reputation spillovers between structurally related units.

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References

1967Differentiation and Integration in Complex Organizations 2004Citizen Participation in Decision Making: Is It Worth the Effort?2005Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation 1994The Social Construction of Reputation: Certification Contests, Legitimation, and the Survival of Organizations in the American Automobile Industry: 1895–1912 2005An Examination of Differences Between Organizational Legitimacy and Organizational Reputation*2004The Marketization of the Nonprofit Sector: Civil Society at Risk?2010Organizational Reputation: A Review 2006Celebrity Firms: The Social Construction Of Market Popularity

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