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Marketing analytics research for the better good: thoughts and ideas · Study

WorkMarketing analytics research for the better good: thoughts and ideas

Maria Petrescu2025

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Workbronze2025

Marketing analytics research for the better good: thoughts and ideas

Maria Petrescu · Anjala Selena Krishen

11 citations·0/0 files stored·Journal of Marketing Analytics

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Big Data and Business Intelligence Consumer Market Behavior and Pricing Management and Marketing Education

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References

2022The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy 2020Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics 2021Analytics in developing countries: methods, applications, and the impact on the UN Sustainable Development Goals 2022Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry 2023Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations

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Details

Year2025

Typeeditorial

Published2025-02-17

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations11

Files0 public / 0

ShelfBig Data and Business Intelligence

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doi10.1057/s41270-025-00386-7

openalex_workW4407667945

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