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Marketing analytics research for the better good: thoughts and ideas

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References

2022The Sustainability Pyramid: A Hierarchical Approach to Greater Sustainability and the United Nations Sustainable Development Goals With Implications for Marketing Theory, Practice, and Public Policy150 cited
2020Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics135 cited
2021Analytics in developing countries: methods, applications, and the impact on the UN Sustainable Development Goals25 cited
2022Marketing's Role in Promoting the Common Good: A Systematic Examination and an Agenda for Future Inquiry22 cited
2023Social Marketing to achieve the Sustainable Development Goals (SDGs) in 2030 Agenda by the United Nations17 cited

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2025Self-efficacy or perceived behavioral control: which influences bank-switching intention?13 cited

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