Exploring Factors Influencing E-Bike Adoption Among Filipino Commuters: An Integrated Diffusion of Innovation and Technology Acceptance Model

Ma. Janice J. Gumasing

13 citations0/0 files storedWorld Electric Vehicle Journal

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Technology Adoption and User Behaviour Urban Transport and Accessibility Electric Vehicles and Infrastructure

Abstract

This study examines the factors influencing the behavioral intention and usage behavior of e-bikes in Metro Manila and the National Capital Region (NCR) using constructs from the Diffusion of Innovation (DOI) theory, the Technology Acceptance Model (TAM), and external variables such as government policies, infrastructure, social influence, and public awareness. A cross-sectional survey of 340 respondents was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to explore the relationships among these constructs. The results indicate that perceived usefulness (PU), perceived ease of use (PEOU), social influence, and public awareness significantly affect behavioral intention, which strongly predicts e-bike usage behavior. Infrastructure also positively impacts ease of use, while trialability enhances perceived usefulness. However, the relationships between government policies and perceived usefulness, as well as between trialability and ease of use, were insignificant, reflecting contextual limitations in the Philippine setting. The findings highlight the importance of behavioral intention as a primary driver of e-bike adoption. To address barriers, practical recommendations include expanding bike lanes, implementing e-bike sharing systems, strengthening government incentives, and launching public awareness campaigns that highlight the benefits of e-bikes, such as cost savings and environmental sustainability. This study also contributes to theory by integrating DOI and TAM frameworks, offering a comprehensive understanding of e-bike adoption in developing urban settings. These insights provide actionable strategies for policymakers, manufacturers, and stakeholders to promote sustainable transportation in the Philippines and similar contexts.

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References

2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1995Understanding Information Technology Usage: A Test of Competing Models 2008Technology Acceptance Model 3 and a Research Agenda on Interventions 2017PLS-SEM or CB-SEM: updated guidelines on which method to use 2020The theory of planned behavior: Frequently asked questions 2023Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations 2008Making Cycling Irresistible: Lessons from The Netherlands, Denmark and Germany

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