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Leveraging Customer Green Behavior Toward Green Marketing Mix and Electronic Word-of-Mouth

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
2009The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust1,671 cited
2015Factors Affecting Green Purchase Behaviour and Future Research Directions1,513 cited
2016The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption1,188 cited
2021Consumer behavior and environmental sustainability in tourism and hospitality: a review of theories, concepts, and latest research772 cited
2018Misleading Consumers with Green Advertising? An Affect–Reason–Involvement Account of Greenwashing Effects in Environmental Advertising483 cited
2020How does green innovation improve enterprises’ competitive advantage? The role of organizational learning481 cited
2015Antecedents to green buying behaviour: a study on consumers in an emerging economy380 cited
2019Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media339 cited
2022Transforming consumers' intention to purchase green products: Role of social media333 cited
2010Green product quality, green corporate image, green customer satisfaction, and green customer loyalty295 cited
2018Greenwash and green purchase behaviour: the mediation of green brand image and green brand loyalty271 cited
2022Towards sustainable development: Coupling green marketing strategies and consumer perceptions in addressing greenwashing

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