Designing a critical success factors model for Chinese self-run e-business from resource orchestration theory

Abstract

E-business develops rapidly and attracts a large number of merchants and consumers in the past 20 years. Meanwhile, the debate over e-business mode and its critical success factors (CSFs) is a research hotspot in the industry and the academia. In this study, we propose the CSFs framework of self-run e-business by combining systematic literature review, resource orchestration theory, and empirical firm survey. The quantitative method of content analysis is targeted at the interview data received from 90 managers of JD.com by software NVivo 11. We construct a self-run e-business CSFs framework and find out that the CSFs of self-run e-business are products, organization, and supply chain, respectively. In addition, this study compares different characteristics and their impact on performance in platform-type and self-run e-businesses. Firm managers can derive a better understanding and measurement of e-business activities.

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