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Research on Brand Strategy of Hotel Enterprises —Taking Hyatt Hotel Group as an Example
6 references·0 citing·25 second hop
Research on Brand Strategy of Hotel Enterprises —Taking Hyatt Hotel Group as an Example (2025)Research on Brand Strategy of Hotel Enter…SWOT ANALYSIS: A THEORETICAL REVIEW (2017)SWOT ANALYSIS: A THEORETICAL …Impact of Brand on Consumer Behavior (2015)Impact of Brand on Consumer B…Competing Successfully with Other Hotels: The Role of Strategy (2012)Competing Successfully with O…Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research (2008)Progress in information techn…What's swot in strategic analysis? (1998)What's swot in strategic anal…The TOWS matrix—A tool for situational analysis (1982)The TOWS matrix—A tool for si…Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980)A resource‐based view of the firm (1984)Firm Resources and Sustained Competitive Advantage (1991)How Competitive Forces Shape Strategy (1989)Strategy and the Internet. (2001)Role of social media in online travel information search (2009)Social Media in Tourism and Hospitality: A Literature Review (2013)Smart tourism: foundations and developments (2015)Strategy and Structure: Chapters in the History of the American Industrial Enterprise (1962)Strategy and Structure: Chapters in the History of Industrial Enterprise. (1963)Strategy formulation : analytical concepts (1978)SWOT analysis: It's time for a product recall (1997)Household store brand proneness: A framework (1996)The Effects of Brand Relationship Norms on Consumer Attitudes and Behavior (2004)The Impact of Brand Image on Consumer Behavior: A Literature Review (2015)The mediating effect of brand image on the relationships between social media advertising content, sales promotion content and behaviuoral intention (2019)DETERMINASI NILAI PELANGGAN DAN KEPUTUSAN PEMBELIAN: ANALISIS KUALITAS PRODUK, DESAIN PRODUK DAN ENDORSE (2021)Understanding Consumer Perspectives of Bio-Based Products—A Comparative Case Study from Ireland and The Netherlands (2021)Leadership in Administration: A Sociological Interpretation. (1958)Feeling and thinking: Preferences need no inferences. (1980)The Concept of Corporate Strategy (1987)SWOT analysis applications: An integrative literature review (2021)Exploring SWOT analysis – where are we now? (2010)SWOT METHODOLOGY: A STATE-OF-THE-ART REVIEW FOR THE PAST, A FRAMEWORK FOR THE FUTURE / SSGG METODOLOGIJA: PRAEITIES IR ATEITIES ANALIZĖ (2011)The origins of SWOT analysis (2023)
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References

  • 2008Progress in information technology and tourism management: 20 years on and 10 years after the Internet—The state of eTourism research3,833 cited
  • 2017SWOT ANALYSIS: A THEORETICAL REVIEW1,490 cited
  • 1982The TOWS matrix—A tool for situational analysis1,249 cited
  • 1998What's swot in strategic analysis?429 cited
  • 2015Impact of Brand on Consumer Behavior84 cited
  • 2012Competing Successfully with Other Hotels: The Role of Strategy23 cited

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