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Friend or faux: Testing the perceived authenticity of corporate socio-political activism messages on Instagram through the lens of Black Lives Matter
16 references·0 citing·49 second hop
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References

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  • 2020Brands Taking a Stand: Authentic Brand Activism or Woke Washing?771 cited
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  • 2020Commentary: Brand Activism in a Political World291 cited
  • 2017The social media response to Black Lives Matter: how Twitter users interact with Black Lives Matter through hashtag use290 cited
  • 2021Woke brand activism authenticity or the lack of it215 cited
  • 2021Effects of Issue Ownership, Perceived Fit, and Authenticity in Corporate Social Advocacy on Corporate Reputation188 cited
  • 2015Testing the Viability of Corporate Social Advocacy as a Predictor of Purchase Intention182 cited
  • 2014Conceptualizing and Measuring “Corporate Social Advocacy” Communication: Examining the Impact on Corporate Financial Performance165 cited
  • 2012Experimental Methodology in Journalism and Mass Communication Research

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146 cited
  • 2022Black Squares for Black Lives? Performative Allyship as Credibility Maintenance for Social Media Influencers on Instagram138 cited
  • 2019Corporate Social Advocacy as Public Interest Communications: Exploring Perceptions of Corporate Involvement in Controversial Social-Political Issues133 cited
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