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The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective
16 references·0 citing·50 second hopsampled
The effects of brand heritage and brand innovation on extended product purchase intentions for corporate heritage brands: a yin–yang perspective (2025)The effects of brand heritage and brand i…Customer Inspiration: Conceptualization, Scale Development, and Validation (2017)Customer Inspiration: Concept…Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information (2016)Patient co-creation activitie…Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity (2015)Reconciling the tension betwe…Paradoxical Leader Behaviors in People Management: Antecedents and Consequences (2014)Paradoxical Leader Behaviors …Brand authenticity: model development and empirical testing (2014)Brand authenticity: model dev…Brand authenticity: An integrative framework and measurement scale (2014)Brand authenticity: An integr…A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…More than Fit: Brand Extension Authenticity (2012)More than Fit: Brand Extensio…Yin Yang: A New Perspective on Culture (2011)Yin Yang: A New Perspective o…Toward an integrative framework of indigenous research: The geocentric implications of Yin-Yang Balance (2011)Toward an integrative framewo…Corporate brands with a heritage (2007)Corporate brands with a herit…Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings (2004)Consumer Perceptions of Iconi…Exploring Paradox: Toward a More Comprehensive Guide (2000)Exploring Paradox: Toward a M…Rethinking authenticity in tourism experience (1999)Rethinking authenticity in to…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error113,385 cited
  • 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling43,453 cited
  • 1999Rethinking authenticity in tourism experience3,312 cited
  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 2000Exploring Paradox: Toward a More Comprehensive Guide2,575 cited
  • 2004Consumer Perceptions of Iconicity and Indexicality and Their Influence on Assessments of Authentic Market Offerings1,237 cited
  • 2014Brand authenticity: An integrative framework and measurement scale1,208 cited
  • 2014Paradoxical Leader Behaviors in People Management: Antecedents and Consequences719 cited
  • 2007Corporate brands with a heritage585 cited
  • 2011Yin Yang: A New Perspective on Culture489 cited
  • 2017Customer Inspiration: Conceptualization, Scale Development, and Validation434 cited
  • 2012More than Fit: Brand Extension Authenticity371 cited
  • 2014Brand authenticity: model development and empirical testing357 cited
  • 2011Toward an integrative framework of indigenous research: The geocentric implications of Yin-Yang Balance262 cited
  • 2015Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

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209 cited
  • 2016Patient co-creation activities in healthcare service delivery at the micro level: The influence of online access to healthcare information162 cited
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