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A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity
16 references·0 citing·48 second hop
A study on the mechanism of live streamer's behavior characteristics affecting consumers' impulsive buying: The role of perceived value and social identity (2025)A study on the mechanism of live streamer…Why consumers have impulsive purchase behavior in live streaming: the role of the streamer (2024)Why consumers have impulsive …Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects (2024)Impact of perceived ease of u…Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity (2024)Consumers purchase intention …Relationship between time pressure and consumers' impulsive buying—Role of perceived value and emotions (2023)Relationship between time pre…How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective (2023)How do e-commerce anchors' ch…An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness (2023)An interaction–immersion mode…The mood effect in relation to impulsive online buying behavior (2022)The mood effect in relation t…Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions (2019)Instagram and YouTube blogger…Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage (2013)Can we get from liking to buy…Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process (2011)Hedonic Tendencies and the On…Shopping motivations on Internet: A study based on utilitarian and hedonic value (2007)Shopping motivations on Inter…Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity (1999)Self-categorisation, commitme…Customer value: The next source for competitive advantage (1997)Customer value: The next sour…Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent (1996)Incorporating Perceived Risk …Social Identity Theory and the Organization (1989)Social Identity Theory and th…An approach to environmental psychology (1974)An approach to environmental …A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Trust, Value, and Loyalty in Relational Exchanges (2002)Advances in Consumer Research (2025)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Trust and TAM in Online Shopping: An Integrated Model1 (2003)The Benefits of Facebook “Friends:” Social Capital and College Students’ Use of Online Social Network Sites (2007)Factors Affecting Online Impulse Buying: Evidence from Chinese Social Commerce Environment (2018)Saudi Journal of Business and Management Studies (2019)Online purchase intention in Chinese social commerce platforms: Being emotional or rational? 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(2001)A Three-Factor Model of Social Identity (2004)Brand communities embedded in social networks (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A primer on partial least squares structural equation modeling (PLS-SEM) (2015)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)Social media influencer marketing: A systematic review, integrative framework and future research agenda (2021)Trust me, trust me not: A nuanced view of influencer marketing on social media (2021)Estimating Nonresponse Bias in Mail Surveys (1977)Self-Reports in Organizational Research: Problems and Prospects (1986)The Effect of Word of Mouth on Sales: Online Book Reviews (2006)Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media: Insight from emotional attachment perspective (2023)Informational cascade, regulatory focus and purchase intention in online flash shopping (2023)A novel discrete conformable fractional grey system model for forecasting carbon dioxide emissions (2024)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)An Organizing Framework for Collective Identity: Articulation and Significance of Multidimensionality. (2004)Social Identity Theory and Self‐categorization Theory: A Historical Review (2008)Inclusion and Diversity in Work Groups: A Review and Model for Future Research (2010)Countervailing effects of value and risk perceptions in manufacturers' adoption of expensive, discontinuous innovations (2011)The moderating effect of uncertainty‐avoidance on overall perceived value of a service purchased online (2012)Determinants of consumers’ purchase behaviour towards green brands (2017)
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References

  • 1974An approach to environmental psychology7,295 cited
  • 1989Social Identity Theory and the Organization5,394 cited
  • 1997Customer value: The next source for competitive advantage4,662 cited
  • 2019Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions1,646 cited
  • 1999Self-categorisation, commitment to the group and group self-esteem as related but distinct aspects of social identity1,457 cited
  • 2007Shopping motivations on Internet: A study based on utilitarian and hedonic value791 cited
  • 2013Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage309 cited
  • 2011Hedonic Tendencies and the Online Consumer: An Investigation of the Online Shopping Process201 cited
  • 2023How do e-commerce anchors' characteristics influence consumers’ impulse buying? An emotional contagion perspective193 cited
  • 1996Incorporating Perceived Risk Into Models of Consumer Deal Assessment and Purchase Intent139 cited
  • 2024Why consumers have impulsive purchase behavior in live streaming: the role of the streamer74 cited
  • 2023Relationship between time pressure and consumers' impulsive buying—Role of perceived value and emotions57 cited
  • 2024Consumers purchase intention in live-streaming e-commerce: A consumption value perspective and the role of streamer popularity49 cited

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  • 2023An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness36 cited
  • 2022The mood effect in relation to impulsive online buying behavior23 cited
  • 2024Impact of perceived ease of use on impulsive buying behaviour through mobile commerce with hedonic and utilitarian effects18 cited
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