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Fine Dining and Masstige Consumption: Examining the Role of Brand Experience, Trust, and Happiness Using PLS-SEM and ANN Analysis
16 references·0 citing·29 second hop
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References

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  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
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  • 2021CB-SEM vs PLS-SEM methods for research in social sciences and technology forecasting2,482 cited
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