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From hype to value: harnessing generative AI in fashion retailing from a technology-organization-environment perspective
16 references·1 citing·47 second hop
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(1992)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Big Data and AI-Driven Product Design: A Survey (2023)Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance (2024)Promoting sustainable development goals through generative artificial intelligence in the digital supply chain: Insights from Chinese tourism SMEs (2024)On the Evaluation of Structural Equation Models (1988)Drivers of Digital Transformation in SMEs (2022)ChatGPT and generative artificial intelligence: an exploratory study of key benefits and challenges in operations and supply chain management (2023)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)Drivers of generative artificial intelligence to fostering exploitative and exploratory innovation: A TOE framework (2023)Predicting the Behavioural Intention of Jordanian Healthcare Professionals to Use Blockchain-Based EHR Systems: An Empirical Study (2023)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Artificial Intelligence Adoption by SMEs to Achieve Sustainable Business Performance: Application of Technology–Organization–Environment Framework (2024)The new normal: The status quo of AI adoption in SMEs (2024)I.—COMPUTING MACHINERY AND INTELLIGENCE (1950)Agency Theory: An Assessment and Review (1989)Analyzing the Past to Prepare for the Future: Writing a Literature Review (2002)ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope (2023)Human resource management in the age of generative artificial intelligence: Perspectives and research directions on ChatGPT (2023)New Era of Artificial Intelligence in Education: Towards a Sustainable Multifaceted Revolution (2023)Measuring the Involvement Construct (1985)Self-Reports in Organizational Research: Problems and Prospects (1986)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Can we build a relationship through artificial intelligence (AI)? Understanding the impact of AI on organization-public relationships (2024)The form of AI-driven luxury: how generative AI (GAI) and Large Language Models (LLMs) are transforming the creative process (2024)When AI Doesn’t Sell Prada: Why Using AI-Generated Advertisements Backfires for Luxury Brands (2025)Computer-assisted supply chain configuration based on supply chain operations reference (SCOR) model (2005)Leveraging Supply Chain Integration through Planning Comprehensiveness: An Organizational Information Processing Theory Perspective (2015)Issues in Supply Chain Management: Progress and potential (2017)Interpretive Barriers to Successful Product Innovation in Large Firms (1992)Between Trust and Control: Developing Confidence in Partner Cooperation in Alliances (1998)Complexity Leadership Theory: Shifting leadership from the industrial age to the knowledge era (2007)
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References

  • 2023Opinion Paper: “So what if ChatGPT wrote it?” Multidisciplinary perspectives on opportunities, challenges and implications of generative conversational AI for research, practice and policy5,884 cited
  • 2011The Technology–Organization–Environment Framework1,430 cited
  • 1986Organizing for Innovation1,378 cited
  • 2003Supply chain excellence : a handbook for dramatic improvement using the SCOR model333 cited
  • 2022An Extended Technology-Organization-Environment (TOE) Framework for Online Retailing Utilization in Digital Transformation: Empirical Evidence from Vietnam333 cited
  • 2023Human vs. AI: The battle for authenticity in fashion design and consumer response151 cited
  • 2020Artificial intelligence in the fashion industry: consumer responses to generative adversarial network (GAN) technology140 cited
  • 2020Value creation for realising the sustainable development goals: Fostering organisational adoption of big data analytics135 cited
  • 2020Changing the game to compete: Innovations in the fashion retail industry from the disruptive business model119 cited
  • 2022Determinants of blockchain adoption as decentralized business model by Spanish firms – an innovation theory perspective118 cited
  • 2024AI hype as a cyber security risk: the moral responsibility of implementing generative AI in business99 cited
  • 2024Unlocking the Potential of Artificial Intelligence in Fashion Design and E-Commerce Applications: The Case of Midjourney86 cited
  • 2020

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Technology organization environment framework in cloud computing
54 cited
  • 2024An application of generative AI for knitted textile design in fashion42 cited
  • 2019Sustainable technologies and processes adapted by fashion brands37 cited
  • 2023An Activity System-based Perspective of Generative AI: Challenges and Research Directions36 cited
  • Cited by

    • 2026Application of distinct motivational types in shaping generative AI (GenAI) adoption behaviour4 cited