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Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions
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Role of Artificial Intelligence-Enabled Marketing Strategies on Purchase Decisions (2025)Role of Artificial Intelligence-Enabled M…INFLATION AND ITS EFFECTS ON CONSUMER BEHAVIOR AND ECONOMIC POLICIES (2024)INFLATION AND ITS EFFECTS ON …Artificial intelligence features and expectation confirmation theory in digital banking apps: Gen Y and Z perspective (2024)Artificial intelligence featu…Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective (2024)Artificial intelligence and p…Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective (2023)Wine Tourism and Sustainabili…The patient as a prosumer of healthcare: insights from a bibliometric-interpretive review (2022)The patient as a prosumer of …Personalization in personalized marketing: Trends and ways forward (2022)Personalization in personaliz…Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry (2022)Investigating the impact of A…Past, present, and future of customer engagement (2021)Past, present, and future of …Impact of Media Advertisements on Consumer Behaviour (2019)Impact of Media Advertisement…The Behavioral Consequences of Service Quality (1996)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)European Journal of Business and Management (2017)Evaluating the Influence of Social Advertising, Individual Factors, and Brand Image on the Buying Behavior toward Fashion Clothing Brands (2022)The impact of AI development on the development of marketing communications (2023)Generative AI for Consumer Behavior Prediction: Techniques and Applications (2024)Using thematic analysis in psychology (2006)Users of the world, unite! The challenges and opportunities of Social Media (2009)How to conduct a bibliometric analysis: An overview and guidelines (2021)Guidelines for advancing theory and practice through bibliometric research (2022)Literature reviews as independent studies: guidelines for academic practice (2022)Alternative Ways of Assessing Model Fit (1992)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Consumer behavior in the metaverse (2023)Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions (2023)The Next-Generation Shopper: A Study of Generation-Z Perceptions of AI in Online Shopping (2024)Software survey: VOSviewer, a computer program for bibliometric mapping (2009)Institutions and axioms: an extension and update of service-dominant logic (2015)Convergence of business, innovation, and sustainability at the tipping point of the sustainable development goals (2023)Guidelines for interpreting the results of bibliometric analysis: A sensemaking approach (2023)On seeing human: A three-factor theory of anthropomorphism. (2007)bibliometrix : An R-tool for comprehensive science mapping analysis (2017)AI-Powered Innovation in Digital Transformation: Key Pillars and Industry Impact (2024)How to combine and clean bibliometric data and use bibliometric tools synergistically: Guidelines using metaverse research (2024)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)On the Evaluation of Structural Equation Models (1988)Some antecedents and outcomes of brand love (2006)Assessment of Influencing Factors on Consumer Behavior Using the AHP Model (2023)Value creation in the wine industry—a bibliometric analysis (2024)The ethics of algorithms: Mapping the debate (2016)Setting the future of digital and social media marketing research: Perspectives and research propositions (2020)Sample sizes for saturation in qualitative research: A systematic review of empirical tests (2021)Ethical Challenges and Bias in AI-Driven Marketing (2025)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)An Interplay Between Digital Banking Services, Perceived Risks, Customers’ Expectations, and Customers’ Satisfaction (2025)Integrating trust and satisfaction into the UTAUT model to predict Chatbot adoption – A comparison between Gen-Z and Millennials (2025)What drives Millennials and Generation Z to adopt cryptocurrency for hotel payments? (2025)
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References

  • 2022Personalization in personalized marketing: Trends and ways forward725 cited
  • 2021Past, present, and future of customer engagement505 cited
  • 2019Impact of Media Advertisements on Consumer Behaviour167 cited
  • 2022Investigating the impact of AI-powered technologies on Instagrammers’ purchase decisions in digitalization era–A study of the fashion and apparel industry151 cited
  • 2022The patient as a prosumer of healthcare: insights from a bibliometric-interpretive review73 cited
  • 2024Artificial intelligence and predictive marketing: an ethical framework from managers’ perspective65 cited
  • 2024Artificial intelligence features and expectation confirmation theory in digital banking apps: Gen Y and Z perspective53 cited
  • 2023Wine Tourism and Sustainability Awareness: A Consumer Behavior Perspective43 cited
  • 2024INFLATION AND ITS EFFECTS ON CONSUMER BEHAVIOR AND ECONOMIC POLICIES14 cited

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