References

• 2022Impact of social media marketing features on consumer's purchase decision in the fast-food industry: Brand trust as a mediator333 cited
• 2019Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price176 cited
• 2020PENGARUH CONSUMER ONLINE RATING DAN REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE TOKOPEDIA62 cited
• 2022Pengaruh brand ambassador dan brand image terhadap keputusan pembelian di shopee dengan mediasi brand awareness27 cited
• 2020PERAN BRAND IMAGE MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN22 cited
• 2023THE APPLICATION OF THEORY OF PLANNED BEHAVIOR AND PERCEIVED VALUE ON ONLINE PURCHASE BEHAVIOR18 cited
• 2022Pengaruh social media marketing, product quality, dan store atmosphere terhadap purchase intention dengan brand image sebagai variabel mediasi pada coffee shop di Aceh12 cited
• 2022PENGARUH SOSIAL MEDIA MARKETING INSTAGRAM, BRAND IMAGE, DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA MS GLOW (STUDI KASUS PADA KONSUMEN DISTRIBUTOR MS GLOW PANAKUKKANG DI KOTA MAKASSAR)8 cited
• 2020Pengaruh Advertising Dan Brand Ambassador Terhadap Keputusan Pembelian Melalui Brand Image Pada Konsumen Produk Pembalut Charm Di Kota Depok7 cited

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