Sustainability through the prism of innovative service-oriented business model in farming

Abstract

The concept of sustainable development was born as a new way to solve the problems of the mature industrial economic system. Naturally, sustainability management was focused on the product-oriented business model. However, the global economy is experiencing an unprecedented expansion of the services sector through servitization processes in manufacturing and agriculture implemented through innovative service-oriented business models. This study discusses the differences between sustainability management challenges in the agricultural industry and post-industrial farming. It explores how service-oriented business models bring various benefits to farming and help overcome barriers to sustainable farm development compared to traditional product-driven business models. The research follows a case study design, with an in-depth analysis of how a new small family farm successfully integrates three dimensions of sustainability by building a service-dominant logic-based business model. The case study findings demonstrate how service-driven farming naturally solves several main challenges reported in the academic literature on sustaining business in traditional product-driven farms and agribusinesses and avoids the need to balance traditionally competing environmental, economic, and social dimensions of sustainability because of the opportunity to achieve their symbiotic integration in a natural way.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 10 citations exist upstream.

Papers that cite the same references — the relational fallback while embeddings are still backfilling.