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Data-driven power marketing strategy optimization and customer loyalty promotion
4 references·0 citing·19 second hop
Data-driven power marketing strategy optimization and customer loyalty promotion (2025)Data-driven power marketing strategy opti…Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model (2021)Measuring Customer Engagement…How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty (2021)How cashback strategies yield…Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study (2020)Predictive analytics using bi…Loyalty layers, expectations and the role of knowledge (2020)Loyalty layers, expectations …Customer segmentation and strategy development based on customer lifetime value: A case study (2005)Customer churn prediction in telecom using machine learning in big data platform (2019)Predictive Analytics in Business Analytics: Decision Tree (2021)Hyper-Personalization for Enhancing Customer Loyalty and Satisfaction in Customer Relationship Management (CRM) Systems (2023)Machine learning based customer churn prediction in home appliance rental business (2023)Structural Equation Models with Unobservable Variables and Measurement Error: Algebra and Statistics (1981)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)The Effect of Brand Image, Website Quality, and Trust Towards Customer Loyalty in the Indonesian Consumer-to-Consumer (C2C) E-Commerce Business (2021)Impact of Financial and Nonfinancial Constructs on Customer Lifetime Value (CLV): U.S. Retailer’s Perspective (2023)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Mental Accounting and Consumer Choice (1985)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)The Impact of Technology on the Quality-Value-Loyalty Chain: A Research Agenda (2000)Impact of Sports Sponsorship Motivation on Consumer Purchase Intention: Mediating Effect Based on Consumer Attitude (2022)Online Platform Customer Shopping Repurchase Behavior Analysis (2022)Tourist subsequent responses to promotion framing (2023)
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References

  • 2021Measuring Customer Engagement in Social Media Marketing: A Higher-Order Model114 cited
  • 2020Predictive analytics using big data for increased customer loyalty: Syriatel Telecom Company case study106 cited
  • 2020Loyalty layers, expectations and the role of knowledge20 cited
  • 2021How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty19 cited

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