Q-Commerce and role of technology in its growth

Abstract

The transition to quick commerce has been made possible by the implementation of new technologies, by the arrival of new players, and by the development of new logistics capacities (dark stores and micro-hubs). The rapid growth of the quick commerce industry necessitates a detailed review of the established and emerging trends in the industry and an exploration of the various business models adopted by these firms. Through a comprehensive literature review, this paper aims to throw light on the operating model of quick commerce businesses and assess their fundamental infrastructure requirements. The objective of this research is to analyze the fundamentals of the quick commerce business models from Indian perspective, the challenges that are unique to India and the role of technology in meeting these challenges fostering growth of q-commerce. Overall it was identified that technology serves as the backbone of quick commerce platforms, enabling them to fulfill the promise of ultra-fast deliveries and unique customer experiences.

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