Quick Commerce

Abstract

The transition to a digital economy is no longer a choice it is a reality driven by tangible factors such as the advancement of digital innovation, the hyper-connectivity of individuals and organizations, and the growing desire to create and seize new innovative opportunities. This reality has led to the evolution of digital policies and encouraged the emergence of new forms of exchange characterized by procedural and managerial changes. Quick commerce is a new extension of e-commerce that incorporates highly precise logistics, an on-demand economy based on flexibility, and an e-commerce model distinguished by its efficiency. This raises the question: is the rise of quick commerce a driving force in the expansion of the digital economy? Or is it the strengthening of the digital economy that has enabled the growth of quick commerce? This study aims to analyze the maturity of the digital economy and to identify its interrelationship with quick commerce. Our research is supported by a review of the literature as well as a descriptive and analytical study

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