Understanding green consumption: exploring the role of socially responsible attitudes in sustainable buying behavior

Selim Çam · Murat Fatih Tuna · Talha Bayır

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Environmental Sustainability in Business Sustainable Supply Chain Management Environmental Education and Sustainability

Abstract

It is known that consumers are becoming more conscious of environmentally friendly consumption every year. Increasing consumption awareness has created a mass of consumers with socially responsible attitudes. Especially in recent years, concepts such as carbon footprint, environmentally friendly products, and green and sustainable buying have become important research topics. Within the scope of the research, the relationship between green consumption intention (GC-I) and economic value (EcV), environmental value (EnV), and social value (SV) level was measured first. Secondly, the mediating effect of socially responsible consumption attitude (SRC-A) on the relationship between these variables was measured. Thirdly, the effects of sustainable buying behavior (SBB) were measured. A convenient sampling method was used in the study, and the sample population included 314 individuals. The online survey method was used to collect data for the analysis. The Smart-PLS was used to evaluate the hypothesized relations between the items in the structural model. Confirmatory factor analysis (CFA) was used at the outset of the structural equation modeling (SEM) method to assess the measurement model's validity and reliability. Using the SmartPLS, regression analyses were conducted through the model's structural validation phase to determine the overall fit and hypothesized relationships. The findings indicated that SRC-A mediates the relationship between EnV, SV, and GC-I. Furthermore, GC-I also mediates the relationship between EcV, EnV, SV, SRC-A, and SBB. As a result, this research provides a variety of practical and theoretical implications that could assist in clarifying consumers' SRC-A, GC-I, and SBB.

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2011PLS-SEM: Indeed a Silver Bullet 1980Significance tests and goodness of fit in the analysis of covariance structures.2001Consumer perceived value: The development of a multiple item scale 1991Why we buy what we buy: A theory of consumption values 2014Common Beliefs and Reality About PLS 2001Targeting consumers who are willing to pay more for environmentally friendly products

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