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Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions
16 references·0 citing·47 second hop
Effect of Cause-Related Marketing and Brand on Consumer Purchase Intention: Mediating Role of Emotions (2025)Effect of Cause-Related Marketing and Bra…Heuristics versus statistics in discriminant validity testing: a comparison of four procedures (2019)Heuristics versus statistics …Emotion and Decision Making (2014)Emotion and Decision MakingA new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)A new criterion for assessing…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…The theory of planned behaviour: Reactions and reflections (2011)The theory of planned behavio…Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants (2008)Perceived quality, emotions, …Reaping relational rewards from corporate social responsibility: The role of competitive positioning (2007)Reaping relational rewards fr…Brands and Branding: Research Findings and Future Priorities (2006)Brands and Branding: Research…The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour (2001)The role of desires and antic…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The Role of Emotions in Marketing (1999)The Role of Emotions in Marke…Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Cutoff criteria for fit index…Modern Methods for Business Research (1998)Modern Methods for Business R…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Principles of Psychology (1891)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)A circumplex model of affect. 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References

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  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty7,033 cited
  • 1998Modern Methods for Business Research6,593 cited
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  • 2012Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations4,088 cited
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  • 2001The role of desires and anticipated emotions in goal‐directed behaviours: Broadening and deepening the theory of planned behaviour1,887 cited
  • 2007Reaping relational rewards from corporate social responsibility: The role of competitive positioning

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1,303 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 2008Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants1,093 cited
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